Chapter Board
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IABC/Toronto’s board is elected each year at its annual general meeting. All active members are invited to attend the meeting and vote on the new slate.
Throughout the year the board meets monthly, to discuss chapter business and new initiatives. All IABC/Toronto members are welcome to attend any board meeting. Please contact IABC/Toronto’s VP, Association Management if you are interested in attending a board meeting.
IABC/Toronto Executive Board 2011/2012
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President
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In his seventh year on the IABC/Toronto board, Trell is honoured and excited to be serving as chapter president. He is passionate about increasing the engagement of all IABC/Toronto members and helping to ensure membership is rewarding experience. He has previously served as VP of Marketing Communications, Volunteer Services and Awards. Prior to coming onto the board, Trell volunteered with IABC/Toronto in a number of different roles. His work on the board has included numerous projects such as the “Be Heard” rebranding initiative, the redesign of the Volunteers’ Handbook, revitalizing the Mentoring program and numerous Awards-related initiatives.
An experienced communications professional with more than 11 years of agency experience, Trell is currently an Account Director at Advantis Communications. He has worked on numerous projects for both private sector and government clients. He specializes in B2B (business-to-business) communications and has vast experience working in the technology and travel industries.
Connect with Trell via toronto-president@iabc.com or here:
LinkedIn: http://ca.linkedin.com/in/trellhuether
Twitter: http://twitter.com/#!/Trellh
Responsibilities
- Automatic succession to this position after serving as chapter Executive Vice President.
- Build a cohesive Board that will meet or exceed the networking, professional development, resource, voluntarism and other needs of IABC/Toronto members.
- Plan and execute, by August each Board year, a strategic planning session of the Board, either to develop a new three-year strategy or review and refine the strategy in progress.
- Facilitate IABC/Toronto Board meetings and chair meetings of the chapter executive.
- Liaise and represent the chapter at an international and regional level.
- Monitor, motivate and support activities of all Board members (including providing assistance to ensure each Board member is on-track with their strategic plan for the year)
- Welcome new Board members.
- Represent the chapter in professional, educational, community and public roles and serve as its primary spokesperson to media.
- Plan and lead Annual General Meeting (AGM).
- Ensure each Board member has a clear succession plan for their portfolio.
- Communicate regular updates to members through one or several channels including Communicator, e-Lert, website and social media.
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Immediate Past President
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It’s Carrie’s fifth year on the IABC/Toronto board, after serving as president, EVP and two years as VP Finance. She has been an enthusiastic volunteer since she first joined the chapter in 2000 and is especially passionate about building connections with other volunteers and members. Carrie works at Ontario Power Generation where she develops strategic employee communication. Whether at work or volunteering for IABC, she relishes the opportunity to deliver results, energize teams and have fun.
http://ca.linkedin.com/in/carriemacafee
Responsibilities
- Automatic succession to this position after serving as chapter President.
- Provide continuity for IABC/Toronto Board.
- Preside over meetings in the event both the President and the Executive Vice President are absent.
- Oversee Communicator of the Year (COTY) award – chair a committee of past IABC/Toronto presidents to select the winner. Work with the VP, Marketing Communications to announce winner. Plan and execute an event at which the COTY award is presented, (as needed, support from the Networking and Special Events Portfolio). Coordinate Communicator and website article concerning the COTY winner and the event.
- Chair the annual Board Nomination Committee using the revised Board responsibilities, as vetted by the Executive Vice President.
- Coordinate and develop opportunities for leadership development of IABC/Toronto Board members.
- Represent IABC/Toronto, upon request, to international, professional and business communities.
- Prepare and submit entries for IABC Chapter Management Awards (CMA) during years that the chapter is eligible. (This excludes the year following one in which the chapter wins International Chapter of the Year. In these years, this person will manage CMA judging instead.)
- Announce results of CMA submissions and thank previous Board members and volunteers for their efforts.
- Develop annual report with input from other portfolios.
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Executive Vice President
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Entering into her fourth year on the IABC/Toronto board, Linda is looking forward to the role of Executive Vice President. Previously Linda was the Vice President, Association Management and prior to that she served two years as Vice President, Accreditation and Standards. Actively involved with IABC with various awards programs and the Accreditation College, Linda also oversees APEX Public Relations, an award-winning, Canadian partner-managed agency.
Responsibilities
- Automatically succeeds to President after one year.
- Review and update IABC/Toronto by-laws, policy manual and constitution.
- Preside over Board meetings in the President’s absence.
- Assist in training and orientation of new Board members.
- Provide oversight of the social responsibility policy, including liaison with the chapter’s social responsibility committee.
- Recruit Think Tank Director(s) and other directors, as required, for specific initiatives.
- Organize up to two Think Tanks as needed
- Review and update all Board responsibilities by the end of March each Board year.
- Serve on the nominating committee responsible for the succeeding Board’s positions.
- Serve as IABC/Toronto’s Privacy Officer.
- Provide back-up support to President and oversee special projects, if required.
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Vice President, Accreditation & Standards
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Cyrus, an award-winning communications practitioner and speaker with more than 18 years of communications experience, is returning for his third consecutive year on the IABC/Toronto board. After fulfilling two terms as Vice President, Advertising and Sponsorship, Cyrus will now lead the Accreditation and Standards portfolio.
Cyrus first experienced volunteering with IABC at the 1995 Toronto International Conference and enjoyed it so much that he later became a 500 Club Member. Cyrus judges IABC’s local, national and international awards and has also been invited to be on the Gold Quill Blue Ribbon Panel.
He has spoken at conferences including the IABC’s Leadership Institute, IABC/Toronto professional development sessions and IABC World Conferences. He’s won Awards of Excellence including the International IABC Film Festival, OVATIONS, Silver Leaf and the IABC/Toronto Independent Business Award.
In 2002, Cyrus founded Advantis Communications Inc., a public relations and marketing agency. Since then, Cyrus and his team of senior communicators has focused on delivering measureable value by integrating traditional, digital and social communications for companies across Canada and the U.S.
For more information on Cyrus please view his Linkedin profile at www.linkedin.com/in/cyrusmavalwala.
Responsibilities
- Promote IABC’s Code of Ethics and provide oversight of the chapter’s practices to ensure they follow the highest professional and ethical standards. Handle ethics-related inquiries to IABC/Toronto’s chapter Board.
- Oversee advocacy strategy and initiatives, in cooperation with the Board executive and in alignment with applicable IABC International initiatives.
- Promote and market the IABC accreditation process.
- Oversee the Accreditation College for members seeking the designation of accredited business communicator (ABC).
- Recruit Accreditation College and Examination Directors and oversee other volunteers to co-ordinate all accreditation & standards activities, as required.
- Collaborate with other portfolios, as required, to recruit ABC-accredited volunteers for roles in which senior expertise is needed.
- Co-ordinate volunteer recruitment and placement, as requested, for the judging of IABC award programs (i.e., OVATION, Gold Quill, Silver Leafs, etc.), in collaboration with other portfolios.
- In collaboration with the Awards portfolio, coordinate the judges and the judging of the Bobbie Resnick award
Vice President, Advertising & Sponsorship
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Responsibilities
- Work with the IABC/Toronto Board members to ensure all sponsorship and advertising activities for the chapter are streamlined through this portfolio.
- Recruit dedicated sponsor directors, as required, and oversee committee to co-ordinate all advertising and corporate sponsorship activities.
- Oversee communications, contracts and initiatives to establish and sustain sponsor relationships.
- Ensure that all advertising and sponsorship clients receive recognition as per their contracts with IABC/Toronto.
- Generate revenue through the sale of advertising for all chapter publications and communication vehicles (including Communicator, e-Lerts and IABC/Toronto’s website).
- Oversee the chapter’s CareerLine job posting service and collaborate with the Marketing Communications portfolio to promote it.
- Develop a strategy to communicate and expand the member discounts (affinity benefits) program for IABC/Toronto members and manage ongoing relationships with vendors who have joined the program.
- Respond to and manage ad-hoc partnership opportunities with external organizations, working in collaboration with the Marketing portfolio and other portfolios when required.
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Vice President, Association Management
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Sharon is thrilled to serve a third term on the IABC/Toronto Board in her new role as VP, Association Management. Prior to this Sharon was VP, Membership for two years, Director, Special Events for two years and Director, Volunteer Services. An active member and volunteer of IABC/Toronto since 2003, Sharon has had the pleasure of building many fruitful member relationships with her fellow communicators. She is extremely excited to, once again, be part of a great team committed to providing professional development programs and services for the Toronto Chapter’s members.
When Sharon’s not sharing the IABC/Toronto love, she works in corporate communications at Softchoice – a leading North American provider of technology solutions and services. Sharon has particular passion and expertise in strategic internal and change communications, with additional experience in public relations, sales communications, marketing and events management.
LinkedIn: http://www.linkedin.com/in/sharonbeattie
Twitter: @sbeats
Responsibilities
- Serve as IABC/Toronto’s official record keeper and corporate secretary
- Represent IABC/Toronto in the absence of the President, executive vice-President and the immediate past-President and act as the executive committee liaison to the IABC/Toronto office.
- Ensure that contract administrative support is adequate, effective and used in a fiscally responsible manner.
- Organize IABC/Toronto Board meetings (i.e., create and distribute agenda and minutes, book a venue, order refreshments, etc.).
- Serve as the official election judge on all matters requiring a formal vote of the IABC/Toronto membership.
- Monitor the Board’s chapter management extranet in coordination with the IABC/Toronto office.
- Manage Board calendar and other cross-portfolio knowledge-sharing tools as required.
- Represent the Professional Independent Communicators (PIC) and IABC/Toronto’s Westend Group at the Board level, as well as any other new and evolving Special Interest Groups (SIGs) at the Board level.
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Vice President, Awards
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Katie has been an active volunteer with IABC since joining in 2003. This will be her second year as VP, Awards. With experience in the financial services industry, Katie is a Consultant with Environics Communications. Her expertise includes media relations, event management, corporate communications and brand strategies. She has volunteered with CNIB and Track 3 Ski Association where she taught students with physical and mental disabilities to ski. Katie is a graduate of Mount Allison University and Humber College’s Public Relations Certificate Program.
Responsibilities
- Manage an effective chapter awards program that adds value to the members’ experience by offering them an opportunity to gain recognition for excellence in the communications profession,
- Ensure OVATION Awards template and timelines are followed.
- Work with the Marketing Communications and Sponsorship portfolios to market the award ceremony and encourage member participation.
- Oversee development of call for entries for the OVATION awards, The Bobbie Resnick Philanthropy Award and the Awards of Distinction.
- Collaborate with the Member Communications portfolio to promote Student of the Year Award and coordinate the judging.
- Collaborate with the Accreditations and Standards portfolio to coordinate the judging of the Bobbie Resnick Philanthropy award
- Develop and oversee initiatives to educate communicators about best practices for award submissions, including a “how to win” seminar.
- Ensure winners are recognized in multiple ways in collaboration with the Marketing and Member Communications portfolios.
- Recruit large team of volunteers. Director positions can include: Director of Marketing, Director Gala, Director of Materials, Director of Sponsorship and Director of Awards.
- Produce event program and winning entries book.
- Review and revise (as needed) the Call for Entries and entry process
- Work with the Member Communications portfolio to produce the Awards special issue of Communicator.
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Vice President, Finance
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This is Christine’s fourth year on IABC/Toronto’s board after having served as VP Marketing Communications from 2009 to 2011 and VP Membership in 2008/2009.
Christine is a results-oriented marketing communications leader with experience developing and executing strategic marketing communications plans on a global scale. Her marketing experience includes strategic planning, customer and market research, product development, brand strategy and thought leadership. Christine’s communication background encompasses issues management and crisis communication, public relations and internal communication. She is currently Senior Marketing Manager at KPMG.
Christine holds an MBA and e-marketing certificate, and has previous board experience as a Board Director for the Dovercourt Boys and Girls Club.
Feel free to contact Christine:
Email: toronto-finance@iabc.com
LinkedIn: http://www.linkedin.com/in/christineandrew
Twitter: @chrisandrew
Responsibilities
- Ensure (with the assistance of paid bookkeeping support) that IABC/Toronto is operated in a fiscally responsible manner.
- Oversee the development and approval of IABC/Toronto’s financial budgets. Final budget approval to be completed by the end of October for each Board year.
- Maintain IABC/Toronto bank accounts, records and cheque delivery.
- Monitor financial standing of IABC/Toronto and IABC.
- Monitor Board member expenses and associated processes to ensure adherence to policies and ethical use of association funds.
- Collaborate with other portfolio Board members to ensure ongoing management of portfolio budgets.
- Oversee process/sub-committees to review and recommend surplus (if applicable) or excess reserve initiatives allocated in a given Board year.
- Serve as tabulator for the Awards of Distinction
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Vice President, Marketing Communications
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Ashley is excited to join the team as Vice President of Marketing Communications in her first year on the IABC/Toronto board. From the beginning, IABC has played an inaugural role in Ashley’s career. As a student member of IABC, Ashley obtained her first opportunity for an internship at the Alberta Children’s Hospital in Calgary, Alberta. Ashley is looking forward to working with the board and its members to ensure its continued success.
Ashley has an extensive background in marketing and communications. She has more than six years experience in marketing and business development, promotion design and development, public relations, event planning and execution, as well as relationship building and client service. Ashley is currently working at the Ontario Hospital Association (OHA) as a Marketing Coordinator. She is Co-Chair for the OHA’s United Way Committee and was happy to beat her 2010 climb time at the 2011 United Way CN Tower Stair Climb. Ashley has a BA in Communication Studies from the University of Calgary, and is currently obtaining her Digital Publishing Design Certificate at George Brown College.
Ashley invites you to connect:
Linkedin: www.linkedin.com/in/ashleyweinhandl
Twitter: www.twitter.com/pASHionToronto
Responsibilities
- Oversee committee to implement the external relations and marketing activities of IABC/Toronto.
- Work with other IABC/Toronto portfolios to ensure the proper and appropriate marketing needs are met.
- Develop a plan to create and execute all marketing and external relations activities.
- Proactively research speaking opportunities for the IABC/Toronto Board members.
- Establish a regular review of IABC/Toronto branded materials.
- Oversee maintenance of media list and implementation of strategic tactics to leverage newsworthy PD events and other IABC initiatives through relevant media channels.
- Oversee maintenance of Media centre on chapter website to ensure releases, fact sheets, glossary and other collaterals are relevant and current.
- Serve as key media relations contact for both reactive and proactive initiatives. Coordinate interviews with President or most relevant Board member for each scenario.
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Vice President, Member Communications
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Marcia supports her business-to-business clients with marketing strategy and writing. Typically her role is to help her clients translate complex services and concepts into simple clear messages. Recently she branched into writing workshops; her focus is on teaching attendees to forget the grammar fuss and focus on the message. Marcia has been self-employed for fifteen years and enjoys the challenge of merging quickly with a team, identifying with the business and communicating as an insider.
Marcia holds an MBA from the Richard Ivey School of Business, and an honours history degree from Queen’s University. This is Marcia’s first year on the IABC/Toronto board. In 2010/2011 she served as editor of Communicator, the chapter magazine.
Member Communications Directors
- Website and e-Lert Editor: Crystal Hopkins
Responsibilities
- Collaborate with other portfolios to ensure IABC/Toronto members receive high-quality and timely information about the industry, programs, services and benefits of IABC/Toronto.
- Recruit Communicator Director, Communicator Editor, Blog Director, e-Lert Editor, Website Editor, Social Media Director and other directors, as required.
- Create editorial/publication timeline for the duration of the Board year with submission and publication dates for the various IABC/Toronto communications tools.
- Supervise the editorial, development and design teams for:o Communicator – the chapter’s bi-monthly internal publicationo Website – (http://toronto.iabc.com)
- Work with other portfolios to maintain and leverage social media channels (IABC eXchange, Facebook, Twitter, LinkedIn, blog) to meet chapter mandates.
- Review and revise social media guidelines, disclaimers and other management tools, as required.
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Vice President, Membership
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Paulina Callaghan, ABC, has been a member of IABC/Toronto since 2007. Since earning her accreditation in 2009, Paulina has been an active volunteer assisting as director of programming for PIC (Professional Independent Communicators), director of accreditation, awards judge, accreditation exam proctor and mentor. Testament to her dedication and commitment as a mentor, Paulina was the proud recipient of IABC/Toronto’s 2009/2010 “Mentor of the Year” award.
A first-time board member, Paulina is thrilled to be working alongside a talented group of communications professionals for the largest chapter of the International Association of Business Communicators. A team working toward a common goal of providing the right blend of services, programs and opportunities for its Toronto chapter members.
Paulina has more than a decade of communications experience in both the private and public sectors leading a multitude of internal and external communication functions. Currently, Paulina is the Manager of Strategic Communications and Marketing at the Ontario Ministry of Revenue.
Responsibilities
- Monitor new memberships and communicate welcome message in collaboration with President.
- Ensure member inquiries are acknowledged and fulfilled in a timely manner.
- Administer membership surveys in alternating years (2013, 2015, 2017)
- Ensure, with help from the Marketing Communications portfolio, that IABC is marketed to lapsed members and unsigned prospects.
- Develop and implement, with help from the Networking Special Events portfolio, activities to welcome new members to IABC/Toronto and acknowledge ongoing and long-term members.
- Conceive and oversee strategic initiatives to recruit and sustain student and transitional members.
- Administer the Kay Staib Memorial Scholarship for post-secondary programs.
- Oversee the call for entries for the Student of the Year (SOTY) award. Assist the Awards portfolio with the promotion of the award and coordination of the judging process.
- Co-ordinate activities of volunteers and committees to develop and implement programs to retain and recruit members.
- Create an exit information strategy and a proactive retention program.
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Vice President, Networking & Special Events
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Stephanie is excited to be joining the IABC/Toronto Board for the first time after becoming increasingly involved with the organization. In addition to judging Awards for the past few years, Stephanie has become a frequent attendee at IABC/Toronto Munch ‘n. Mingle and Professional Development events. She is looking forward to continuing to bring members together as Vice President, Networking & Special Events.
A seasoned PR professional with more than 15 years experience, Stephanie has a strong background in both the consumer marketing and health and wellness fields. As a Vice President at APEX Public Relations (which has encouraged her involvement in IABC), Stephanie is involved in the strategic planning and execution of integrated communications programs for leading brands. She is also currently in the IABC Accreditation program.
A people person by nature, Stephanie is thrilled to be part of the IABC/Toronto Board, and eagerly awaiting meeting members – both new and old – at this year’s upcoming events.
Responsibilities
- Organize themed, after-work Munch ‘n’ Mingle networking or special events throughout the Board year. At least one of these events should be presented in partnership with a relevant external organization.
- Ensure events are fun for members and that the chapter’s fiscal commitment for each event is met.
- In cooperation with Member Communications portfolios, ensure each event is adequately promoted well in advance 6-7 weeks through e-Lerts, notices in Communicator/flyers, at other events and through other appropriate channels including social media.
- Ensure a photographer is available at select events to provide a visual record of the event, which is sent to the Membership Communications portfolios for inclusion in the Communicator newsletter, the IABC/Toronto website and other vehicles.
- Support the Immediate Past President to execute an event at which the COTY award is presented.
- Recruit event directors, as required, and oversee committee to develop and manage networking and special events.
- Work with the office to ensure event survey questions are relevant and analyzed
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Vice President, Professional Development
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Louise Armstrong has more than two decades of agency, corporate and government communications experience. As a co-founder of Palette Public Relations, a mid-sized consumer PR agency, she managed national product launches and influencer campaigns for some of North America’s largest consumer goods companies. Prior to that, Louise served as a public relations officer for Canada’s largest public school board and a speechwriter for the Ontario Government. Currently, Louise is a principal at Louise Armstrong Communications where she provides freelance writing, communications and event management for clients.
A veteran volunteer with IABC/Toronto, Louise previously served as director of the ethics committee as the VP of Networking and Special Events. She is a professional etiquette consultant and is certified by the Protocol School of Washington to teach corporate business etiquette. Louise’s views on communications ethics and etiquette can be found on her blog, www.acallforclass.com. Louise graduated from Humber College in Toronto with an Honours Diploma in Public Relations.
Feel free to connect with Louise:
Email: toronto-pd@iabc.com
Linkedin: LouiseArmstrong
Twitter: @torontolouise
Website: www.louisearmstrong.com
Responsibilities
- Provide IABC/Toronto members with a valuable professional development experience.
- Develop balanced topic and speaker line-up that meets diverse needs of membership, is based on industry trends, event evaluations, membership surveys and ad hoc member input and incorporates sponsor interests/resources, where appropriate.
- Organize at least one student event during the Board year, as part of the year’s learning events, in collaboration with the Membership portfolio.
- Recruit event directors, as required, and oversee committees to plan, develop and deliver at least 6 learning events per Board year.
- In cooperation with Member Communications portfolios, ensure each event is adequately promoted well in advance 6-7 weeks through e-Lerts, notices in Communicator/flyers, at preceding events and through other appropriate channels.
- Run events that provide member value and meet the fiscal commitments of the chapter.
- Collaborate with Sponsorship portfolio to incorporate and fulfill sponsor commitments.
- Explore opportunities to partner with like-minded associations for select PD events, as appropriate.
- Organize a PD event for September of the following Board year and transition its implementation to the following year’s PD team.
- Collaborate with the Member Communications portfolio to ensure each PD event is effectively leveraged (through best practices summary, review, interview or other editorial) through the most appropriate member communication vehicle.
- Work with the office to ensure event survey questions are relevant and analyzed
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Vice President, Volunteer Services
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Amanda joins us on the IABC/Toronto Board after actively volunteering with the chapter since becoming a member in 2006. Having served in various volunteer positions including VP and Director, Networking and Special Events, Director, OVATION Awards Marketing, and Director, OVATION Awards Gala, Amanda is excited to be back on the Board for another year.
Currently working for The Ontario Power Authority as a Coordinator in Stakeholder Relations and Communications, Amanda has a strong background with the public sector in stakeholder affairs, communications and marketing initiatives.
Always an enthusiastic advocate for the association, Amanda is looking forward to working with her fellow Board members to provide her IABC/Toronto colleagues with the opportunities to get the most out of their membership, and connect with other members.
Responsibilities
- Oversee committees that plan, develop and implement IABC/Toronto’s volunteer recruitment, placement and recognition activities.
- Organize a volunteer recruitment event to be held in September each year.
- Throughout the year, ensure all IABC/Toronto portfolios have the appropriate number of volunteers to execute various portfolio strategies/activities.
- Communicate new/open volunteer opportunities to members as needed through e-mail and on the website
- Ensure volunteers are matched appropriately to receive the best possible developmental opportunities.
- Develop and oversee implementation of initiatives to motivate, recognize and thank volunteers throughout the year.
- Organize a volunteer recognition event in June of each year.
- Oversee management of a mentoring program.
- Organize the judging process and presentation of the Mentor of the Year award.
The following job descriptions apply to each portfolio.
All vice presidents are responsible for:
- Making every effort to attend prescheduled monthly Board meetings (excluding summer), with an upfront goal to attend a minimum of eight meetings (in person or via conference call)
- Sending a portfolio director in their place, if they cannot attend a Board meeting or ensuring a proxy has been given to a Board member for the meeting.
- Submitting a portfolio report, if they cannot attend the relevant Board meeting or if they have a significant quantity of updates
- Serving as an ambassador for IABC/Toronto at all times (in-person and online), with an upfront goal to attend IABC/Toronto events regularly during the Board year (including AGM, volunteer recruitment and recognition). (Note: some Board roles warrant even more frequent attendance at chapter events to maximize effectiveness)
- Keeping in regular contact with all portfolio volunteers, both prospective and current, to ensure a smooth operation and positive experience for all
- Monitoring portfolio and chapter budget carefully and communicate any updates/concerns to the VP, Finance as required
- Familiarizing themselves with all relevant material from other portfolios, as well as agenda items for discussion so that they arrive prepared for Board meetings
- Familiarizing themselves with all chapter policies as well as the chapter constitution
- Communicating relevant information to their portfolio directors and committee members
- Responding to member and non-member inquiries in a positive and timely manner
- Providing relevant input to online discussions and participating in all online voting processes, as required.
- Ensuring all communications related to their portfolio are consistent and correct before being distributed to membership and public via various channels (including e-Lerts, website copy, Communicator and social media)
- Maintain an up-to-date biography on the IABC/Toronto website
- Maintain a comprehensive record of activities, accomplishments, challenges and gained knowledge to share with successor and Board (including a strategic plan for the year based on the overall chapter plan, a six-month update and year-end results for the AGM/annual report
- Training and delegating work to volunteers to ensure an quality volunteer experience and clear succession planning
- Keeping and maintaining detailed records of portfolio activities to help ensure successful knowledge transfer
A special thank you to CP Images for their generous support in providing the 2011/2012 board photography.
