
NEW! Get Known, Get Remembered: Get blogging (seminar)
Tuesday, September 27, 2011, 6 to 8 p.m., Marriott Downtown Eaton Centre Hotel, 525 Bay Street, Toronto
Featuring: Donna Papacosta, Principal, Trafalgar Communications
Is blogging more than a way to exercise your writing muscles? Yes! Donna Papacosta of Trafalgar Communications and Trafcom News blog will help you discover:
- How blogging can help you build relationships and establish expertise in your niche.
- How to begin blogging and then increase your readership.
- How to sustain your blogging efforts and make them part of your career strategy – whether you’re an employee or an independent.
You’ll also learn how to choose a blogging platform, why commenting on others’ blogs is a smart idea, and how to make your blog the hub of your online presence, whether or not you’re engaged in Twitter, LinkedIn, Google+ or Facebook.
Registration Fees*:

- $40: IABC Member – early bird ($45.20 with HST) – ends Friday, September 2, 2011
- $30: IABC Student/Transitional member ($33.90 with HST)
- $50: IABC Regular member ($56.50 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:


Location Confirmed! PIC Presents: Marketing on a Tight Budget
Wednesday, September 7, 2011, 6 to 9 p.m., Metro Hall, Room 302, 55 John Street, Toronto
Featuring: Tom Kaufmann, founder of TK Enterprises Inc.
Are your marketing activities paying off for you?
“Whether you run a small or a large business, you need a well-defined target market and a strategy to achieve your marketing goals,” says presenter Tom Kaufmann.
Tom will discuss marketing tips for small businesses – from writing articles to speaking engagements and much more – that won’t break the bank.
At this presentation, you will learn how to:
- Get your name and “brand” out to your prospect list.
- Network the “right” way.
- Craft an effective “elevator pitch” that people remember.
For a preview of this event, listen to a podcast of PIC Chair Donna Papacosta interviewing Tom Kaufmann.
Registration Fees*:
- $22: IABC member ($24.86 with HST)
- $32: Non-member ($36.16 with HST)
*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.
Brought to you by:


IABC/Toronto 2011 Volunteer Recruitment Night
Wednesday, September 21, 2011, 6 to 8 p.m., Pantages Hotel, Rehearsal Hall 3, Third Fl, 200 Victoria Street, Toronto
IABC/TORONTO MEMBERS ONLY!
Want to expand and enhance your communications skills? Become a volunteer!
What better way to improve your skills and take on leadership responsibilities than by volunteering! Every year IABC relies on its many hard working and dedicated volunteers. If you’re interested in learning more about volunteering, please join us at our upcoming Volunteer Recruitment event. Here you will be able to chat one on one with IABC/Toronto Board members about volunteer opportunities available, and meet fellow members. The benefits, both personally and professionally, are well worth the time invested. It’s free, and you can register here.
If you can’t make the event but are still interested in getting involved, visit our website at http://toronto.iabc.com/members-area/volunteering/sign-up-form/ and log in to learn more.

September is Worldwide Membership Month!
Throughout September, the application fee will be waived for new or lapsed members.
In today’s economy, every penny counts and this exciting offer represents the following savings:
Fax/mail/phone enrollments |
Online enrollments |
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Canadians are free to pay in either currency (except for participants in the payment plan, which is offered in US dollars only)
To qualify, applications must be received at IABC’s San Francisco headquarters by September 30, 2011.
September membership pricing is as follows:
As a way to showcase all that IABC offers to its members, access will be granted to areas of the www.iabc.com members-only website throughout September. For a limited time, the general public will have access to:
- Discovery, IABC's new enhanced-search content archive
- MyComm, IABC's online communication planning tool
- MemberSpeak and IABC Buzz, IABC's online communication forums
- The Job Centre, IABC's job listing site
For more information, please contact IABC’s World Headquarters at member_relations@iabc.com.

Looking for a new opportunity? Check out the latest on CareerLine
CareerLine WORKS for recruiters and job seekers! Find new and exciting opportunities on IABC/Toronto’s members only job board.
Some of the latest positions listed on CareerLine are:
- Senior PR Consultant, Heath & Wellness
- Director of Communications
- Communications Advisor
- Media Relations Specialist (12 month contract)
- Manager, Investor and Media Relations
- Corporate Manager of Corporate Communications
- Web & Digital Communications Strategist
- Media and Communications Assistant
- Senior Internal Communications Specialist
- Manager, Media and Public Relations
Have a job position needing qualified candidates? For only $230 plus HST ($280 plus HST for companies that do not employ an IABC member), you can post your job listing and have access to more than 1,700 communication professionals in the GTA. For more information, please go to http://toronto.iabc.com/careerline/

Name our blog & win an iPod
IABC/Toronto recently launched its members-only blog to allow members to share thoughts, ideas and views. Now we’re looking for a snazzy new name! The winning name will not only permanently brand an essential part of the IABC/Toronto website, but the person who thought of the new name will also win a 16GB iPod.
The name should be:
- Descriptive
- Catchy
- Memorable
- Unique
For information and details on how to enter, visit:
http://toronto.iabc.com/news/2011/08/16/name-this-blog-win-an-ipod/

Win 1 of 2 pairs of tickets to see Cirque du Soleil’s ‘TOTEM’
Have you connected with IABC/Toronto on Facebook, Twitter or LinkedIn? Here’s your chance to win one of two pairs of ‘Tapis Rouge” tickets to see Cirque du Soleil’s Toronto performance of ‘TOTEM’.
If you haven’t already, make sure to ‘Like’ us on Facebook and follow us on Twitter and LinkedIn and watch our updates over the next few weeks for your chance to win! (Each pair of tickets is valued at $520.)
The contest is open to IABC/Toronto members only.
And don’t forget to visit the Member Discounts/Affinity Programs section on the IABC/Toronto website for exclusive discounts on Cirque du Soleil’s ‘Tapis Rouge’ program.
About TOTEM
“TOTEM traces the fascinating journey of the human species from its original amphibian state to its ultimate desire to fly. The characters evolve on a stage evoking a giant turtle, the symbol of origin for many ancient civilizations. Inspired by many founding myths, TOTEM illustrates, through a visual and acrobatic language, the evolutionary progress of species. Somewhere between science and legend TOTEM explores the ties that bind Man to other species, his dreams and his infinite potential.”
Watch the YouTube trailer here: http://www.youtube.com/watch?v=TsOzYup2_3Y
Performances run from August 10th to October 9th.


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