IABC/Toronto e-Lert

November 1, 2011 - Is this email not displaying correctly? View it in your browser.
Please note: The e-Lert has been reformatted for Outlook 2010 and to be more mobile friendly.

News & Updates

Of Special Interest

Events Calendar



Interested in contributing to the IABC/Toronto Blog? Click here to learn more.

AdvertisePIC logo

Interested in Becoming Accredited?

If you’re looking for that competitive advantage, like a globally recognized professional credentials program, that will help set your career on the fast track you’ve come to the right place! Join the exclusive club of IABC/Toronto accredited members by signing-up for IABC/Toronto’s Accreditation College Information Night. If you’re an IABC/Toronto member and interested in the accreditation process, come to our Information Night on Thursday, November 24 (Harbourfront location).

Here’s what one IABC/Toronto Accreditation College graduate has to say:

“When I decided to obtain my ABC designation, the Accreditation College promised to make the process easier with hands-on workshops, mentors and camaraderie. What an understatement! I cannot imagine trying to tackle the accreditation process without utilizing all that the College offers. As a graduate of the Accreditation College, I strongly recommend that anyone seeking IABC professional accreditation attend this program.”
Rob Scott, ABC, IABC/Toronto

Read the details about the college here. If you have specific questions about the Accreditation College or want to sign-up for the Information Night, email the College Director. If you have other questions about accreditation please contact the VP of Standards and Accreditation.

arrow up

Are You Ready to Speak Like A Leader?
(breakfast seminar)

Tuesday, November 22, 2011, 7:30 to 9:30 a.m., Marriott Downtown Toronto Eaton Centre, 525 Bay Street, Toronto

Does the thought of speaking to a group make you nervous?  Are you tongue-tied when it comes time to motivate and inspire your team members?  The ability to address others effectively and with authority is one of the most important elements of successful leadership.  But building this valuable skill is not often part of workplace training programs leaving both new and seasoned leaders to develop it on their own.

Jim Gray, an accomplished speaker, writer, and media and presentation skills coach, shares the five keys that accomplished speakers employ to inspire and engage their audiences. In this interactive presentation, you’ll learn how to captivate your audience and deliver messages that stick.  Whether you’re already in a leadership position, have just been promoted or are hoping to move up to management, there is something for you in this session.

Registration Fees*:

  • $50: IABC Regular member ($56.50 with HST)
  • $30: IABC Student/Transitional member ($33.90 with HST)
  • $60: Non-member ($67.80 with HST)

*Admission, networking and refreshments included in registration fee.

Sponsored by:

CNW Group

arrow up

Propose an Initiative Today!

You have a value-added initiative you would like to implement/create/carry out, for yourfellow IABC/Toronto members but need some seed money? Thanks to our surplus policy, the IABC/Toronto Board is allocating money from last year’s surplus for member-led initiatives. Submit your idea before December 15, 2011 by going to http://www.surveymonkey.com/s/2011IABCMemberSurplusSubmission.

Fine Print: IABC/Toronto will communicate with the member(s) of the chosen initiatives before the end of 2011. All initiatives accepted and approved must be implemented and completed before the end of June 2012. The board is looking for initiatives that support our three -year Strategic Plan:

  • Member value
  • External Relevance of the organization and the profession
  • Long-term financial viability
  • Member engagement

If you have any questions and/or comments, please direct them
to Natasha Renaud, MBA.
arrow up


More than 100 new job listings posted in less than four months!

That’s right. IABC/Toronto’s CareerLine job board received more than 100 new job listings since July 1, 2011. CareerLine continues to be the top choice for employers looking to hire communication professionals in the Greater Toronto Area.

Have a job position needing qualified candidates? For only $230 plus HST ($280 plus HST for companies that do not employ an IABC member), you can post your job listing and have access to more than 1,700 communication professionals in the GTA. For more information, please go to http://toronto.iabc.com/careerline/

Some of the latest positions listed on CareerLine are:

Wanted: A Leader Who Demonstrates Communication Excellence

The search for IABC/Toronto’s next Communicator of the Year continues, but only for another couple of weeks. We’re looking for an industry leader known for his or her communications excellence.

The 2011 Communicator of the Year could be anywhere in the GTA. Perhaps you work with this leader, or you’ve heard him speak, or you know of her stellar communications style. If you have an idea, we want to hear from you. Nominations are easy – simply submit a short email summary outlining why the nominee deserves to be recognized as Communicator of the Year by IABC/Toronto.

Email your nomination to toronto-pastpresident@iabc.com by November 18, 2011.

Spread the word to non-members too.
Post an update on LinkedIn or Facebook, tweet or email about it. Someone in your professional or social network may know exactly who deserves this recognition.

For award details, please visit: http://toronto.iabc.com/recognition/coty/

arrow up

IABC/Toronto West End presents: Content Curation (lunch & learn)

Tuesday, November 15, noon to 2 p.m., The Curve restaurant, 55 City Centre Drive, Mississauga

Everybody's talking about content curation, a way to aggregate, filter and annotate information. This lunch & learn session will show you how to define a curation strategy, develop simple techniques for curating content and integrate curation into ongoing communications. Our speaker is Donna Papacosta of Trafalgar Communications, a writer, speaker, podcaster, social media consultant and content curator.

Lunch is included, with your choice from a set menu that includes soup or salad, a main course and dessert. Free parking at Square One.

Registration fees:Register

  • $30: IABC member early bird ($33.90 with HST) - ends Sunday, November 6, 2011
  • $30: IABC student/transitional member ($33.90 with HST)
  • $35: IABC member after November 6 ($39.55 with HST)
  • $40: Non-member early bird ($45.20 with HST) - ends Sunday, November 6, 2011
  • $45: Non-member after November 6 ($50.85 with HST)

    arrow up

PIC presents: Demystifying Communications Measurement

Wednesday, November 2, 2011, 6 to 9 p.m., Metro Hall, Room 310, 55 John Street

Want to prove your wrth to your clients? Learn about Communications Measurement so you can demonstrate that your efforts bring tangible results.

At this presentation, you will learn:

  • How to communicate more efficiently and effectively by having a clear idea of the change you want to create
  • Why goals and outcomes should serve as measurement yardsticks for online and offline communications
  • How to use measurement tools that quantify results instead of “gut instinct” and anecdotal evidence
  • About social media metrics including reach, engagement and trust

Speaker: Adele McAlear is the Director of Operations for Measurement and Analytics for Edelman Digital in Montreal. She was named one of the Top 10 Most Influential Women in Social Media in Canada, with her expertise being featured in The New York Times and The Wall Street Journal. Her blog, Marketing Monster examines how developments in social media apply to marketing.

Registration pricing*:

  • $22: IABC member ($24.86 with HST)
  • $32: Non-member ($36.16 with HST)

Kindly register and pay for this event in advance. Registrations and payments will NOT be accepted at the door.

arrow up

Save December 1st for the Holiday-time Munch ‘n’ Mingle. Join us for some fun, networking and seasonal cheer

Save the date (December 1, 2011) for some holiday cheer with your fellow IABC Toronto members old and new. We know the lead-up to the holidays can be a busy one – so please make sure to mark the date in bold in your calendar now!

As always, we promise an evening of good food, drink, networking and socializing, all wrapped in the festive spirit! In keeping with the theme of giving that pervades this time of year, we’re asking you to bring a toy and/or book donation for the Hospital for Sick Children to brighten the faces of young patients. Please don’t forget the older kids too, DVDs, art supplies and gift cards will be a big hit with tweens and teens.

Stay tuned for updates on the venue location and door prizes – including a $100 dollar gift certificate to Brooks Brothers – coming to you from IABC next week!

We look forward to seeing you on December 1 for some seasonal munching and mingling with your fellow IABC members !

arrow up

Of Special Interest!
Don't Miss the 5th Updated Program Packed with Proven Strategies to Help You Revitalize Your Internal Communications -- A Strategic Communications Forum You Can't Pass Up!


Attend the Strategic Internal Communications Conference: How to Use Social Media & Traditional Communications to Engage Employees, Drive Performance & Add Value, December 12-15, 2011 in Toronto, to hear proven strategies to help you revolutionize your internal communications, including presentations from:

  • Scotiabank
  • Siemens Corporation
  • Health Canada
  • Salesforce.com
  • Future Electronics
  • Human Resources and Skills Development Canada
  • Johns Hopkins Medicine
  • City of Kitchener, Ontario
  • Towers Watson
  • Edelman Change and Employee Engagement
  • PollStream
  • Prescient Digital Media
  • Second City Communications
  • And more!

Mention “IABC/Toronto” to receive a $400 registration discount!

To register or for more information:

Online:  http://www.aliconferences.com
Call:  (773) 695-9400, ext. 14
Email:  Melissa@aliconferences.com

arrow up

Of Special Interest! meshmarketing is back!

Add it to your calendars: meshmarketing is back in Toronto on November 15, 2011. http://www.meshmarketing.ca/ This year, IABC/Toronto has negotiated a 10% discount for all members. The special discount code for IABC/Toronto members can be found by going to http://toronto.iabc.com/members-area/discount-affinity-programs/

Meshmarketing is a one-day event that provides attendees with insight and information to embrace and capitalize on the fast-growing digital market. A morning of thought-provoking keynote conversations (including Joe Fernandez, founder of Klout) will be followed by an afternoon of interactive and engaging panels featuring people in the digital marketing trenches who will offer real-world insight about strategy and tactics.

But this day is not just about the stage. meshmarketing offers ample opportunity for attendees to meet marketing and digital thought leaders and network with prospects. Like other mesh events, meshmarketing is a highly interactive experience where we explore new ideas that are shaping and changing the online landscape.

arrow up


About the e-Lert

Share IABC/Toronto's e-Lert!
Feel free to forward this e-mail to any fellow practitioners who may be interested. IABC/Toronto's e-Lert is a biweekly resource for all communications professionals. If this e-mail has been forwarded to you by a friend and you would like a subscription, you can register for IABC/Toronto's e-Lert by sending an e-mail to toronto-info@iabc.com and providing your name and e-mail address.

If you prefer to not receive IABC/Toronto's e-mail news, simply e-mail e-Lert Notification Cancellation and provide your name and e-mail address.