October 4, 2011
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News & Updates
- Evening Panel Confirmed! How to Influence Voters and Win Elections
- October 19th Munch ‘n’ Mingle – Date is the Same, Only Venue Has Changed!
- October is Accreditation Month
- Only Four Days Left! - Mentor and mentee applications are being accepted until this Friday
- IABC/Toronto Makes the Grade with Humber Students
- Attention IABC/Toronto Members Looking for New Employment Opportunities – More than 40 job positions listed on CareerLine right now!
- Fall Colours West End Lunch
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Events Calendar
October 5, 2011
PIC presents: Using social media to grow your business
October 19, 2011
Munch ‘n’ Mingle – First of the Year!
October 25, 2011
Evening Panel Discussion: Deconstructing Election Campaigns
November 6-8, 2011
IABC Canada West Whistler Conference
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Evening Panel Confirmed! How to Influence Voters and Win Elections
Tuesday, October 25, 2011, 6 to 8 p.m., Marriott Downtown Toronto Eaton Centre, 525 Bay Street, Toronto
As Torontonians head into their third election in a year, it feels like we have been bombarded with partisan messages. Communicators played an important role in managing these election campaigns, shaping the news agenda while positioning party and candidate. Grass roots advocacy, social media engagement and TV ads were just some of the tactics employed by campaign managers to reach voters and influencers.
In an evening panel discussion, IABC/Toronto brings together seasoned campaign managers and communicators to share lessons learned from the election season. In this session, attendees will learn:
- Strategies for successful political campaigns as well as do’s and don’ts
- Impact of social media and the 24hr news cycle on message development and distribution
- Creating a personality brand versus the party brand
- Lessons learned from the October 6th provincial election
Panelists:
- Mark Blevis, Digital Public Affairs Strategist
- Katie Telford, Senior Consultant, StrategyCorp
- Dan Robertson, Vice President, Crestview Strategy
Registration Fees*:
- $50: IABC Regular member ($56.50 with HST)
- $30: IABC Student/Transitional member ($33.90 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:
October 19th Munch ‘n’ Mingle – Date is the Same, Only Venue Has Changed!
Wednesday, October 19, 2011, 6 to 8:30 p.m., The Pilot, 22 Cumberland Street, Toronto
PLEASE NOTE VENUE CHANGE: Event to be held at The Pilot, not the Bedford Academy
Fall is officially here and it’s time for the first Munch ‘n’ Mingle of the IABC/Toronto calendar year. Take a break from your busy workweek – and the chill in the air – and get on-board for some good food and warm company at the historic Pilot pub, 22 Cumberland, in Toronto’s Yorkville area.
We’ll be meeting in the Stealth Lounge, located on the second floor of this well-known and historic Toronto hangout – heavily frequented by the advertising and trendsetting crowds – and which came highly recommended by many of you.
The Munch ‘n’ Mingle promises to be a great evening and a good chance to socialize – and network – with new faces, and see some old ones as well! There will be plenty of food – both pub-style and some lighter fare – so you won’t leave hungry. Each attendee will receive two drink tickets instead of the usual one, and you can choose from the Pilot’s wide selection of beer and spirits, or house red and white wine offerings.
Don’t forget to mark the date – and the venue – on your calendar and register soon. The Early Bird special ends October 5th, so you only have two days left to take advantage of this special price, and the opportunity to be registered in a draw to win two free tickets to the next Munch ‘n’ Mingle.
Event costs are as follows:
- $30: IABC Member early bird ($33.90 with HST) – ends October 5, 2011
- $30: IABC Student/Transitional member ($33.90 with HST)
- $35: IABC Regular member ($39.55 with HST)
- $40: Non-member ($45.20 with HST)
October is Accreditation Month
If you’re looking for that competitive advantage, like a globally recognized professional credentials program, that will help set your career on the fast track now is the time! Join the exclusive club of IABC/Toronto accredited members by signing-up now for our Accreditation College and earn your ABC the step-by-step way!
If you sign-up now, you’ll receive a $20 gift certificate to the IABC Knowledge Centre and be entered to win a prize thanks to IABC Headquarters. Check out the details at Accreditation News. If you’re an IABC/Toronto member and interested in the College, come to our Information Night on Thursday, November 24. Please email the College Director if you’re interested and we’ll keep you posted.
IABC/Toronto members only—LAST CALL! ONLY FOUR DAYS LEFT - Mentor and mentee applications are still being accepted until this Friday
Are you new to the communications world and looking for some insight on the field, or an experienced practitioner looking to give back to the communicators of tomorrow? IABC/Toronto's Mentorship Program has something for you. Participating in the program is a great opportunity to connect with industry peers while learning and sharing experiences. The 2011/2012 call for mentor and mentee applications is open until October 7, 2011 and takes only moments to apply.
The mentorship program offers a structured matching program for mentors and mentees, and once you apply, we do the work to find you a match that's best suited to you. Participation in the program is free, includes a match meet and greet event, and a few one-on-one meetings (in person or over the phone) that the partners will arrange individually.
Applications are streaming in. Don’t miss your opportunity to participate in this year’s program. Find out more by visiting the mentorship section of the IABC/Toronto website. There you'll find details and applications for both mentors and mentees. Forms will be available until October 7th, and are easily submitted via an online survey. Check it out today!
Thank you to all of you who have already submitted an application to participate in our Mentorship program. We are currently in the process of reviewing all submissions, and pairing up our Mentees and Mentors. If you’ve already applied, you should be receiving an email from us by the end of the week, introducing you to your match. Members who applied closer to the deadline will be hearing from us early in the week of October 10th.
In the meantime, please mark your calendars for our Meet and Greet event on October 26th, to meet your Mentor or Mentee in person! The event will be from 6:00 to 8:00 pm at The Brazen Head, 165 East Liberty Street, Toronto. http://www.brazenhead.ca/ Please RSVP to eb.butler@gmail.com by October 18th let us know if you can join us.
IABC/Toronto Makes the Grade with Humber Students
Throughout September the IABC/Toronto Membership team gave three presentations to students at Humber College outlining the benefits of IABC membership.
Founded in 1967, Humber College has been providing students with career-focused educational opportunities through 150 full time and 200 continuing education programs. IABC pioneer and communications icon, Kay Staib spent the latter part of her career by sharing her experience and extending her dedication to excellence to Humber PR students. To learn more about Kay Staib and the Memorial Scholarship in her name, click here.
Over 150 students attended the presentations and we are pleased that so many have already registered and taken part in special events like volunteer recruitment night.
On behalf of IABC/Toronto, Menka Walia, Manager, Student Relations would like to extend congratulations to the following Humber students who were lucky recipients of Starbucks gift cards:
Marisa Corazzola
Blair Jones
Maleah Sparks
Humber student Blair Jones had this to say about the presentation Melissa Gibson, Director of Membership, gave “Thank-you for doing a wonderful job presenting IABC to the class. I was initially intimidated by the idea of an internationally-based organization coming to speak with us; however, you were very personable and your presentation was a big help in making our decision between CPRS and IABC an easy one!”
Another Humber student, Mesila Maltezi also expressed thanks to Paulina Callaghan, VP, Membership, "I just wanted to thank you for the presentation you gave this morning at Humber College. It was very intuitive and inspired me to check out IABC and inquire about membership! You did an excellent job! Thank you for your time and once again, thank you for your presentation!"
Post-secondary schools interested in learning more about IABC or hosting an IABC presentation can contact Paulina Callaghan, ABC, Vice President, Membership at toronto-membeship@iabc.com.
Attention IABC/Toronto Members Looking for New Employment Opportunities – More than 40 job positions listed on CareerLine right now!
Are you unemployed and/or looking for that next great opportunity? If yes, be sure to view job listings on IABC/Toronto’s CareerLine. There are currently more than 40 opportunities available that can only be viewed by members (another benefit of being a member of IABC/Toronto).These companies have chosen to target IABC/Toronto members in their search . . . you already have a leg up on the competition! Could you see yourself doing any of the following?
- Director
- Corporate Communications Manager
- Manager of Corporate Affairs (12 to 14 month contract)
- Corporate Communications Specialist
- SENIOR PR CONSULTANT, Consumer Practice
- Marketing Manager
- Senior Consultant – Consumer
- Communications Officer / Agent de communication
- Vice President, Communications Local Practice Lea
- Sr. Manager, Corporate Communications & Strategic Initiatives
If you said YES to any of the above, please go to http://toronto.iabc.com/jobs/ to find out more and how to apply for any of these exciting positions.
Have a job position to post? Members and non-members can find information on the simple process and inexpensive price by going to http://toronto.iabc.com/careerline/
Fall Colours West End Lunch
Thursday, October 13, 2011, 12 noon, Nine18 Restaurant, 10100 Heart Lake Rd.,
Brampton
Enjoy the view of the last fall colours with a networking lunch at Nine18 Restaurant at Turnberry Golf Club in Brampton. Cost is what you pick from the menu! RSVP to Diana Janosik-Wronski-wroni@sympatico.ca or tel: 905-584-5840.
Directions: Nine18 Restaurant, 10100 Heart Lake Rd., Brampton, ON L6Z 4W4
905-500-0918; www.turnberrygolf.ca for Google MAP and more details
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