September 20, 2011
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News & Updates
- NEW! Evening Panel Discussion: Deconstructing Election Campaigns
- NEW! Munch ‘n’ Mingle – First of the Year!
- LAST NOTICE! Get Known, Get Remembered: Get blogging (seminar)
- NEW! PIC presents: Using social media to grow your business
- TOMORROW! IABC/Toronto has the volunteer opportunity that you’re looking
- Call for mentor/mentee applications is running until October 7!
- IABC is waiving application fees this month!
- School is in session for IABC/Toronto!
- IABC/Toronto Westend Events
Of Special Interest
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Events Calendar
September 21, 2011
IABC/Toronto Volunteer Recruitment Night
September 27, 2011
Get Known, Get Remembered: Get blogging (seminar)
October 5, 2011
PIC presents: Using social media to grow your business
October 19, 2011
Munch ‘n’ Mingle – First of the Year!
October 25, 2011
Evening Panel Discussion: Deconstructing Election Campaigns
November 6-8, 2011
IABC Canada West Whistler Conference
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NEW! Evening Panel Discussion: Deconstructing Election Campaigns
Tuesday, October 25, 2011, 6 to 8 p.m., Marriott Downtown Toronto Eaton Centre, 525 Bay Street, Toronto
In the past 12 months, the news has been dominated by political campaigns from all levels of government. From selecting a new mayor and new city council in Toronto to shifting powers at Parliament Hills, communications has played a major role in driving the political and news agenda. Campaign managers employed grass roots advocacy, traditional communications tactics and new media technologies to create a targeted approach for reaching voters and influencers.
Now, IABC/Toronto brings together a non-partisan panel of seasoned campaign managers and communicators for an evening panel discussion to share lessons learned from the election season and to give their opinions on what worked and what didn’t. The complete panel will be announced shortly.
In this session, attendees will learn:
- Strategies for successful political campaigns as well as do’s and don’ts
- Impact of social media and the 24hr news cycle on message development and distribution
- Creating a personality brand versus the party brand
- Lessons learned from the recent provincial election
Registration Fees*:
- $40: IABC Member early bird ($45.20 with HST) – ends October 3, 2011
- $30: IABC Student/Transitional member ($33.90 with HST)
- $50: IABC Regular member ($56.50 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:
NEW! Munch ‘n’ Mingle – First of the Year!
Wednesday, October 19, 2011, 6 to 8:30 p.m., Bedford Academy, Arthur Room, 36 Prince Arthur Avenue, Toronto
Are you ready to Munch 'n' Mingle? Take a break from fall’s flurry of activity and come to IABC/Toronto’s kick-off Munch ‘n’ Mingle event on Wednesday, October 19th. The action starts at 6 p.m. in the Prince Arthur Room of the Bedford Academy, located in the heart of Toronto’s Annex.
Mark the date on your calendar and register now. We promise you plenty of food and drink, and the opportunity to meet other communications professionals in a relaxed, social setting.
Each attendee will receive two drink tickets instead of the usual one, and there will be plenty of food – both pub-style and some lighter fare – so you won’t leave hungry. There’ll also be some prizes.
Event registration/costs is as follows. We encourage you to take advantage of the Early Bird price and be registered in a draw to win two free tickets to the next Munch ‘n’ Mingle.
- $30: IABC Member early bird ($33.90 with HST) – ends October 5, 2011
- $30: IABC Student/Transitional member ($33.90 with HST)
- $35: IABC Regular member ($39.55 with HST)
- $40: Non-member ($45.20 with HST)
LAST NOTICE! Get Known, Get Remembered: Get blogging (seminar)
Tuesday, September 27, 2011, 6 to 8 p.m., Marriott Downtown Eaton Centre Hotel, 525 Bay Street, Toronto
A blog can be used to express thoughts, draw out readers’ perspectives, and help you establish reputable expertise in your field. Why aren’t you blogging yet?
The seminar will feature Donna Papacosta, an IABC World Conference speaker, podcaster, social media consultant. She’s been blogging since 2004 at Trafcom News Blog. By gathering lessons learned from both her personal and client experience, Donna will walk you through the initial considerations of setting up a blog, to the ways to sustain your efforts and grow your readership.
Don’t miss this opportunity to round out your career strategy by learning about the art of blogging. Donna is willing to take all your questions. Submit them by posting a tweet with the hashtags #iabctoronto and #blogging. Register today!
Registration Fees*:
- $30: IABC Student/Transitional member ($33.90 with HST)
- $50: IABC Regular member ($56.50 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:
NEW! PIC presents: Using social media to grow your business
Wednesday, October 5, 2011, 6 to 9 p.m., City Hall, 100 Queen Street West, Committee Room 4, Toronto
A panel of independent communicators will discuss how they use social media to build their businesses.
By attending this event, you will learn:
- How three independent communicators use social media
- Benefits and minefields they have experienced
- Tips for using social media in your business
Panelists include:
Susan Crossman, owner of Crossman Communications
Andrew Schiestel, Chief Digital Strategist at tbk Creative
Amy Sept of Nimbyist Communications
Registration Fees*:
- $22: IABC member ($24.86 with HST)
- $32: Non-member ($36.16 with HST)
*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.
TOMORROW! IABC/Toronto has the volunteer opportunity that you’re looking
Wednesday, September 21, 2011, 6 to 8 p.m., Pantages Hotel, Rehearsal Hall 3, Third Fl, 200 Victoria Street, Toronto
IABC/TORONTO MEMBERS ONLY!
Looking to meet new people, strengthen your skills and take on leadership roles? Then you should become a volunteer! The IABC/Toronto that we know and love wouldn’t be possible without its wonderful and dedicated volunteers. If you’re interested in joining the ranks of members just like you who have volunteered with the chapter, please join us at our upcoming Volunteer Recruitment event on September 21st. You’ll be able to mingle with fellow members, chat one-on-one with chapter Board members, and find out more about current volunteer opportunities available this year. It’s open to all members, free, fun, and you can register here.
If you can’t make the event but are still interested in getting involved, visit our website at http://toronto.iabc.com/members-area/volunteering/ and log in to learn more.
IABC/Toronto members only--There’s still time! The call for mentor/mentee applications is running until October 7!
Are you new to the communications world and looking for some insight on the field, or an experienced practitioner looking to give back to the communicators of tomorrow? IABC/Toronto's Mentorship Program has something for you. Participating in the program is a great opportunity to connect with industry peers while learning and sharing experiences. The 2011/2012 call for mentor and mentee applications is open from September 6, 2011 until October 7, 2011 and takes only moments to apply.
The mentorship program offers a structured matching program for mentors and mentees, and once you apply, we do the work to find you a match that's best suited to you. Participation in the program is free, includes a match meet and greet event, and a few one-on-one meetings (in person or over the phone) that the partners will arrange individually.
Applications are already streaming in, so don’t miss your opportunity to participate in this year’s program. Find out more by visiting the mentorship section of the IABC/Toronto website. There you'll find details and applications for both mentors and mentees. Forms will be available between September 6th and October 7th, and are easily submitted via an online survey. Check it out today!
IABC is waiving application fees this month!
Only a few weeks left of International Membership Month. September is the time when IABC waives the application fee for new or lapsed members. To qualify, applications must be received at IABC’s San Francisco headquarters by September 30th.
That means you’ll save:
Fax/mail/phone enrollments |
Online enrollments |
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Canadians are free to pay in either currency (except for participants in the payment plan, which is offered in US dollars only).
For more information, please contact IABC’s World Headquarters at member_relations@iabc.com.
School is in session for IABC/Toronto!
IABC/Toronto was happy to kick off the school year with Centennial College by presenting to more than 50 eager PR post grads about the value and benefits of becoming an IABC student member. Chantal Penrose walked away with a $15 gift card from Starbucks. Congratulations, Chantal!
Keeping it short and tweet...
Barry Waite is the Professor/Program Coordinator, Corporate Communications & Public Relations at The Centre for Creative Communications...
Simon McNeil is a CCPR student and most recently, IABC student member...
About Centennial College
Centennial was established in 1966 as Ontario’s first community college. The Centre for Creative Communications at Centennial, is one of the few post-secondary programs mandating its students to join a professional communications association such as IABC. Did you know that Centennial was also the set for TV's first generation of Degrassi High? Neat!
Student Presentations
IABC/Toronto looks forward to engaging and inspiring a new generation of communicators through exciting partnerships with post secondary schools in the GTA.
Post-secondary schools interested in learning more about IABC or hosting an IABC presentation can email toronto-membership@iabc.com
IABC/Toronto Westend Events
Fall Colours Westend Lunch
Thursday, October 13, 2011, 12 noon, Nine18 Restaurant, 10100 Heart Lake Rd.,
Brampton
Enjoy the view of the last fall colours with a networking lunch at Nine18 Restaurant at Turnberry Golf Club in Brampton. Cost is what you pick from the menu! RSVP to Diana Janosik-Wronski-wroni@sympatico.ca or tel: 905-584-5840.
Directions: Nine18 Restaurant, 10100 Heart Lake Rd., Brampton, ON L6Z 4W4
905-500-0918; www.turnberrygolf.ca for Google MAP and more details
IABC/Toronto Westend presents: Content curation
Tuesday, November 15, 2011, noon to roughly 1:30 p.m.
Location TBA, Mississauga
Mark your calendars for noon Tuesday, November 15, when IABC/Toronto Westend presents a session on "content curation" over lunch in Mississauga. Details to come soon!
Of Special Interest
Don't Miss The 5th Updated Program Packed With Proven Strategies To Help You Revitalize Your Internal Communications -- A Strategic Communications Forum You Can't Pass Up! (paid advertising)
Attend to hear proven strategies to help you revolutionize your internal communications, including presentations from:
- Scotiabank
- Siemens Corporation
- Health Canada
- Salesforce.com
- Future Electronics
- Human Resources and Skills Development Canada
- Johns Hopkins Medicine
- City of Kitchener, Ontario
- Towers Watson
- Edelman Change and Employee Engagement
- PollStream
- Prescient Digital Media
- Second City Communications
- And more!
Mention “IABC/Toronto” to receive a $400 registration discount!
To register or for more information:
Online: http://www.aliconferences.com
Call: (773) 695-9400, ext. 14
Email: Melissa@aliconferences.com
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