
Blogging: A Key Tool in Your Career Strategy
(evening seminar)
Tuesday, September 27, 2011, 6 to 8 p.m., Marriott Downtown Eaton Centre Hotel, 525 Bay Street, Toronto
Got a blog, want a blog? At this seminar with Donna Papacosta of Trafalgar Communications (http://trafcom.com/), discover why blogging should be a key tool in every communicator’s career strategy.
Learn why a blog should be the hub of all your online activities, and how it will help you establish yourself as an authority in your industry. Get tips on how to develop meaningful content, increase readership and build relationships.
Start the IABC year off right and register for this information-packed seminar!
Registration Fees*:

- $30: IABC Student/Transitional member ($33.90 with HST)
- $50: IABC Regular member ($56.50 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:


IABC/Toronto members only! The call for mentor/mentee applications is now running until October 7!
Are you new to the communications world and looking for some insight on the field, or an experienced practitioner looking to give back to the communicators of tomorrow? IABC/Toronto’s Mentorship Program has something for you. Participating in the program is a great opportunity to connect with industry peers while learning and sharing experiences. The 2011/2012 call for mentor and mentee applications is open from September 6, 2011 until October 7, 2011 and takes only moments to apply.
The mentorship program offers a structured matching program for mentors and mentees, and once you apply, we do the work to find you a match that’s best suited to you. Participation in the program is free, includes a match meet and greet event, and a few one-on-one meetings (in person or over the phone) that the partners will arrange individually.
If you’re interested in participating in the program, we encourage you to visit the mentorship section of the IABC/Toronto website. There you’ll find more details about the IABC/Toronto mentorship program, and application forms for both interested mentors and mentees. Forms will be available between September 6th and October 7th, and are easily submitted via an online survey. Check it out today!

FREE for IABC Members: Creating a Job Search Strategy (from a Communicator’s Perspective)
Brought to you by the IABC World Headquarters – IABC Web Seminar FREE to all IABC members
Thursday, September 8, 2011, 12 noon to 1 p.m. Eastern Time (9 to 10 a.m. Pacific Time)
Featuring: Angee Linsey, Managing Director, Linsey Careers
- Learn how to approach your job search like you approach a communications plan.
- Evaluate where you are and where you want to go.
- Target your audience.
- Set timelines to create a career development path that makes sense.

Whether you are currently searching for a job or simply speaking to someone about your careergoals, thinking through your plan is just as important as the communication plan you build beforeany project launch.
Register for this "free to IABC members" web seminar now
Can't participate when this web seminar is offered?
Access the archived session one week after the live seminar by contacting conference@iabc.com

Tomorrow! PIC presents: Marketing on a Tight Budget
Wednesday, September 7, 2011, 6 to 9 p.m., Metro Hall, Room 302 55 John Street
Need help with marketing your business?
Whether you run a small or a large business, you need a well-defined target market and a strategy to achieve your marketing goals, says presenter Tom Kaufmann.
At this workshop, Tom will discuss cost-effective marketing tips for small businesses that will help you connect with your target market.
By coming to this presentation, you will learn:
- The “right” way to network.
- How to craft an “elevator pitch” that works.
- Other tips to help your prospects remember you and what you can do for them.
Be sure to arrive before 6:15 pm so you can meet new people in PIC’s restyled networking activity
For a preview of this event, listen to a podcast of PIC Chair Donna Papacosta interviewing Tom Kaufmann.
Registration Fees*:
- $22: IABC member ($24.86 with HST)
- $32: Non-member ($36.16 with HST)
*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.

IABC/Toronto Volunteer Recruitment Night
Wednesday, September 21, 2011, 6 to 8 p.m., Pantages Hotel, Rehearsal Hall 3, Third Fl, 200 Victoria Street, Toronto
IABC/TORONTO MEMBERS ONLY!
What are you waiting for? Become a volunteer!
Want to volunteer with IABC/Toronto?
There is no better way to expand your network and enhance your skills than by becoming a volunteer! By volunteering, you increase your opportunities to meet and network with fellow peers in the communication field, increase your skills in a variety of areas, gain experience outside of your everyday activities, and have fun while doing so! Please join us at our upcoming Volunteer Recruitment event to learn more about volunteer opportunities available by chatting one on one with IABC/Toronto Board, and to meet other fellow IABC/Toronto members. We want to make sure that you get the most out of your volunteer experience, both professionally and personally, and so want to hear what you’re looking for. The event is free, and you can register here.
If you can’t make the event but are still interested in getting involved, visit our website at http://toronto.iabc.com/members-area/volunteering/ and log in to learn more.

Student members can join and/or renew online!
Join now for only $50.76 CDN and start the school year off on the right foot. Simply register online and then email, fax, or snail mail to IABC Head Quarters, the proper documents certifying your status.
Prudent Students Make Use of IABC Web Resources
IABC/Toronto and IABC/International offer a wide array of resources for students. Here's just a sampling of membership benefits at your fingertips:
- IABC/Toronto’s CareerLine
- Educational materials and industry case studies
- Networking and job search tips
- Award winning case studies and plans
- Unlimited global resources from IABC.com
Students can learn so much from the collective wisdom of the largest IABC chapter in the world, and our global network.
For more information, email Paulina Callaghan, ABC, Vice President of Membership at:
toronto-membership@iabc.com

Don’t forget, September is Worldwide
IABC Membership Month!
This September, Worldwide Membership Month allows lapsed and new members alike, the opportunity to reap the many benefits of an IABC membership, waiving the application fee. That means you’ll save:
Fax/mail/phone enrollments |
Online enrollments |
|
|
Canadians are free to pay in either currency (except for participants in the payment plan, which is offered in US dollars only). To qualify, applications must be received at IABC’s San Francisco headquarters by September 30, 2011.
September membership pricing is as follows:
For more information, please contact IABC’s World Headquarters at member_relations@iabc.com.

Save the Date (October 19th) and Get Ready
to Munch ‘n’ Mingle
Looking to make new professional connections or catch up with old friends and colleagues? Then Save the Date and plan to join us at the kick-off Munch ‘n’ Mingle on Wednesday, October 19th at 6 p.m. Location and registration information to be made available shortly, but we promise a fun, relaxed atmosphere, good food and drinks and great company. Stay tuned for more information and registration details. In the mean time, circle October 19th on your calendar and practice your handshake!
If you have any questions, please direct them to toronto-specialevents@iabc.com. Looking forward to Munching ‘n’ Mingling with all of you!

Name our blog & win an iPod
IABC/Toronto recently launched its members-only blog to allow members to share thoughts, ideas and views. Now we’re looking for a snazzy new name! The winning name will not only permanently brand an essential part of the IABC/Toronto website, but the person who thought of the new name will also win a 16GB iPod.
The name should be:
- Descriptive
- Catchy
- Memorable
- Unique
For information and details on how to enter, visit:
http://toronto.iabc.com/news/2011/08/16/name-this-blog-win-an-ipod/

Win 1 of 2 pairs of tickets to see Cirque du Soleil’s ‘TOTEM’
Have you connected with IABC/Toronto on Facebook, Twitter or LinkedIn? Here’s your chance to win one of two pairs of ‘Tapis Rouge” tickets to see Cirque du Soleil’s Toronto performance of ‘TOTEM’.
If you haven’t already, make sure to ‘Like’ us on Facebook and follow us on Twitter and LinkedIn and watch our updates over the next few weeks for your chance to win! (Each pair of tickets is valued at $520.)
The contest is open to IABC/Toronto members only.
And don’t forget to visit the Member Discounts/Affinity Programs section on the IABC/Toronto website for exclusive discounts on Cirque du Soleil’s ‘Tapis Rouge’ program.
About TOTEM
“TOTEM traces the fascinating journey of the human species from its original amphibian state to its ultimate desire to fly. The characters evolve on a stage evoking a giant turtle, the symbol of origin for many ancient civilizations. Inspired by many founding myths, TOTEM illustrates, through a visual and acrobatic language, the evolutionary progress of species. Somewhere between science and legend TOTEM explores the ties that bind Man to other species, his dreams and his infinite potential.”
Watch the YouTube trailer here: http://www.youtube.com/watch?v=TsOzYup2_3Y
Performances run from August 10th to October 9th.


About the e-Lert
Share IABC/Toronto's e-Lert! Feel free to forward this e-mail to any fellow practitioners who may be interested. IABC/Toronto's e-Lert is a biweekly resource for all communications professionals. If this e-mail has been forwarded to you by a friend and you would like a subscription, you can register for IABC/Toronto's e-Lert by sending an e-mail to toronto-info@iabc.com and providing your name and e-mail address.
If you prefer to not receive IABC/Toronto's e-mail news, simply e-mail e-Lert Notification Cancellation and provide your name and e-mail address.
|