April 20, 2010
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News & Updates
- LAST NOTICE! Do you have a spring in your step? (April 22 Munch ‘n’ Mingle)
- LAST NOTICE! The Anatomy of the Successful Toronto Bid for the 2015 Pan Am Games – April 27, 2010
- Get Connected with IABC/Toronto’s new website features
- CareerLine Surpasses 3,000 Job Postings!
- Only One-Week Left to Share the IABC/Toronto Love and Get the Chance to Win a Free Pass to the World Conference!
- We need your vote for the 2010 People’s Choice OVATION Award!
- The 2010 IABC/Toronto Student of the Year and Bobbie Resnick Philanthropy awards go to...
- NEW! Professional Independent Communications presents: Social Media Marketing Practices – May 12, 2010
- Seeking IABC/Toronto Board Members for 2010/2011
- e-Lert Improvements
- It’s time to celebrate the Greater Toronto Area’s best communications work at the OVATION Award Gala
- World Conference - Weekend Hospitality and Community Volunteer Project
IABC in the News
- Media Advisory - The Anatomy of the Successful Toronto Bid for the 2015 Pan Am Games
- First IABC Gold Quill for a European Commission project won by Gellis
- IABC/Chicago Member Debra Lynn Ross Earns Accreditation Designation
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Events Calendar
April 22, 2010
Munch 'n' Mingle Spring Fling
April 27, 2010
2010 Toronto Pan Am Games: Hon. David Peterson tells the story behind the winning bid (evening seminar)
May 6 , 2010
2010 IABC/Toronto OVATION Awards Gala
May 12, 2010
PIC presents: Social Media Marketing Practices
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Do you have a spring in your step? (April 22 Munch ‘n’ Mingle)
Thursday, April 22, 2010, 6 to 8:30 p.m., Fuzion Restaurant, 580 Church Street, Toronto
Do the warm weather, blooming flowers and longer days make you happy? Us too. That's why we're getting together to celebrate the season at our Spring Fling Munch 'n' Mingle. Join us Thursday, April 22 at Fuzion Lounge for drinks, hors d'oevres and conversation. You might even win our door prize, a summer seed planting kit from Botanical PaperWorks so you can create your own flower garden.
Access to the event, finger foods and one (1) drink ticket included in the registration fee. Cash bar available.
Registration Fees:
- $25: Student/Transitional member
- $30: Regular member
- $40: Non-member
The Anatomy of the Successful Toronto Bid for the 2015 Pan Am Games – April 27, 2010
Tuesday, April 27, 2010, 6 to 8:15 p.m., Sutton Place, Stop 33, 955 Bay Street, Toronto
Take an insider’s look at the strategic approach that won the world’s attention and made history for Ontario.
First you need content, then overlay that with three key elements and you have the winning combination that brings the second largest multi-sport international games to Toronto.
On April 27, join the Hon. David Peterson, Chairman of Toronto’s successful bid, for an insider’s look at the strategic communications approach that convinced the Pan American Sports Organization decision makers to vote for Toronto.
Learn what can turn your plans or proposals into world-class success and profitability, and what this opportunity holds for you.
You do not want to miss this!
Registration Fees:
- $45: Member early bird (on or before April 22, 2010)
- $25: Student/Transitional member
- $50: Regular member
- $65: Non-member
Sponsored by:
Get Connected with IABC/Toronto’s new website features
New! There are two new features on the IABC/Toronto website. Share your achievements and best practices with fellow members through the Member Submitted News section. Just, go to the Members’ Area drop down menu and choose the Member Submitted News option. Next, enter your username and password and you are ready to share your news. Members may also share communication related news from their website on the IABC/Toronto website.
New! Are you a student or new communicator? Get connected to the Student Resources section of the IABC/Toronto website. Developed by senior IABC/Toronto members, discover practical tips and tools to help you prosper during your early years in the communications profession.
Get ready, set, and click over to IABC/Toronto’s new website features to assist you in enhancing your career, while being inspired by members’ strategies and successes. So what are you waiting for? Get connected and Be Heard!
CareerLine Surpasses 3,000 Job Postings!
CareerLine has passed an exciting milestone—3,000 jobs have been posted since IABC/Toronto launched the online service in 1998.
An exclusive membership benefit, CareerLine links IABC/Toronto members to a wide variety of career opportunities. Its success is a testament to both the usefulness of the service, and the appeal of our members to hiring organizations.
Are you job-hunting or interested in seeing what’s out there?
IABC/Toronto members can subscribe to the FREE e-job notification service. Once you sign up, you’ll receive email notifications about new CareerLine postings shortly after they are placed. Sign up now.
Need to know how to submit a job posting, including pricing and target audience information?
Please go to http://toronto.iabc.com/elert/2010CareerLinePromoFlyer.html
Only One-Week Left to Share the IABC/Toronto Love and Get the Chance to Win a Free Pass to the World Conference!
The deadline is fast approaching to submit your video entry for the chance to win one free pass ($1250 value!) to this year’s World Conference! Don’t delay – you’ve got until 5pm on Monday, April 26 to send in your entry.
Your no-budget video submission should only be a minute or two long, and should answer: What does the chapter mean to you/How has the chapter helped you in your professional life/What makes the chapter so special?
This free pass is hot off the heels of our win for International Chapter of the Year, which is a result of our large pool of talented members, volunteers and active participants – that’s you – who all help make our Chapter the best of the best! So, we want to say thank you, and offer you the chance to win this amazing prize!
This is a great opportunity to showcase, you – our IABC/Toronto members to the communications world, right before we welcome everyone to Toronto for the World Conference. So, get creative, get your phones, your digital cameras…anything that’s easy to point and shoot, and tell us, and the rest of our fellow chapters, why IABC/Toronto is so great. We want to make this fun and simple, so we welcome any Blair Witch-style submission. No need for Hollywood productions – we just want you to have fun with it!
Reminder - deadline is Monday, April 26. All qualifying submissions will be shared on YouTube via our IABC/Toronto website, and members will be asked to watch, enjoy and pick their favorite. The winner will be announced and awarded with their free conference pass mid-May.
Here’s what you need to know to submit your video:
- Create a YouTube account and upload your video
- E-mail your YouTube video link to: toronto-info@iabc.com
- Once all videos have been submitted, we will add them as favourites on the IABC/Toronto YouTube account
- IABC/Toronto will then host a quick poll on our IABC/Toronto homepage during the first two weeks of May. Members will then have the ability to vote on one of the videos.
- We will limit the poll entries to one vote per IP address
We need your vote for the 2010 People’s Choice OVATION Award!
The People’s Choice Award is easily one of the most valued awards presented as the winner is chosen by you – the members. This is your chance to use your influence to help select the 2010 People's Choice OVATION Award winner. Nominees for this award are already OVATION Award of Excellence winners representing the broad range of award categories, but only one can take home the gala evening’s big prize.
Please take a few minutes to log in, review the program summaries and vote for the ONE program you feel is the most worthy of this year’s People’s Choice OVATION Award.
BE HEARD – CAST YOUR VOTE NOW!
Votes must be placed by 5 p.m. on Wednesday April 28, 2010. The winner will be announced at the OVATION Awards gala, May 6, 2010.
Sponsored by:
The 2010 IABC/Toronto Student of the Year and Bobbie Resnick Philanthropy awards go to...
The judging is complete and two of the IABC/Toronto’s most prestigious annual awards have been awarded.
- The Bobbie Resnick Philanthropy Award recognizes outstanding leadership, contribution to the communications profession and service to the community. The winner of the 2010 Bobbie Resnick Philanthropy Award is Environics Communications for their entry “Walk A Mile In Her Shoes”. The company partnered with the White Ribbon Campaign (WRC) in a pro-bono capacity, donating a huge amount of professional services for Toronto’s first Walk A Mile In Her Shoes Campaign (WAMHIS). The fundraising initiative featured an event in which men walked a mile in women’s high-heel shoes to bring awareness to the social issue of violence against women and girls. Environics drove public awareness by developing a socially-relevant communications strategy. Among other success, this campaign helped raise $85,000 for the White Ribbon Campaign.
- The IABC/Toronto Student of the Year Award is presented annually to a student who demonstrates exceptional communications skills and a promising future. This year’s recipient is Sheridan College student Matthew J. Dudman. In a year of strong entries, Dudman’s news release “Bridging the gap: PR student looks to make transition” stood out as the top entry. Entries were judged on creativity, clarity, conciseness, total impact, and most importantly, how well they met the stated objectives.
Both awards will be presented May 6th at the OVATION Awards Gala. Registration information is available here: http://toronto.iabc.com/recognition/ovation-awards/ovation-gala/.
Professional Independent Communications presents: Social Media Marketing Practices – May 12, 2010
Wednesday, May 12, 2010, 6 to 9 p.m., Oakham House, Room A/B, 55 Gould Street (one block north of Dundas, 1½ blocks east of Yonge)
The best writers know the secrets of online storytelling. They know how to create content across different social media platforms – article marketing, blogs and discussion forums – and to bring readers back for more.
By attending this presentation, you will learn how to:
- Increase your search engine ranking by creating content and identifying key words that readers use to search for information
- Compel readers to follow your story ideas across multiple on-line platforms
- Bring readers to your ‘call for action’
Speaker:
Rob Campbell, aka Smojoe, is a social media marketing innovator and a web storyteller. Smojoe provides cost-effective marketing solutions for small and medium–sized businesses looking to boost online traffic and conversion.
Registration Fees:
- $25: IABC Student/Transitional member
- $25: Regular member
- $35: Non-member
Sponsored by:
Seeking IABC/Toronto Board Members for 2010/2011
Do you want to be part of a team that drives strategic initiatives for Toronto's communicators throughout the year? Consider stepping up to a role on the IABC/Toronto Board. It’s an excellent opportunity to develop leadership skills, build a network and have fun.
How the nomination process works
The new Board year begins July 1, 2010 and ends June 30, 2011, but the process for selecting next year’s Board starts now. Here’s what you need to do:
Think about what you want to do. What are your professional and personal goals?
Review the Board roles and responsibilities. How will volunteering on the Board help you meet your goals? How would you like to add value to our members?
Ask questions. If you’d like to know more about serving on the Board, contact one of the current Board members who are listed here: http://toronto.iabc.com/about-iabc/chapter-board
Complete a nomination form and submit it by May 7, 2010, along with a copy of your resume. Nomination forms are now available and should be sent to Leslie Hetherington, APR, at toronto-pastpresident@iabc.com.
After May 7, a nomination committee reviews the nominations, candidates will be contacted and the Board slate will be posted for all IABC/Toronto members to review by May 21, 2010. The final step is the Annual General Meeting in June 2010. If members approve the slate, the Board is approved.
e-Lert Improvements
A big thank-you to members who have helped us tweak the format of e-Lerts the last few weeks. We've been able to address most usability issues and for those who may still experience difficulties with viewing the newsletter, there will always be a link at the top of the message directing you to a website version. You can also view previous e-Lerts sent by going to http://toronto.iabc.com/resources/elert/.
It’s time to celebrate the Greater Toronto Area’s best communications work at the OVATION Award Gala
This year’s IABC/Toronto OVATION Awards Galacelebrates the exceptional achievements of the Greater Toronto Area’s best communicators and the 25th anniversary of the OVATION awards. The organizers and members of IABC/Toronto look forward to celebrating with you and invite to register below.
Registration information is available here: http://toronto.iabc.com/recognition/ovation-awards/ovation-gala/
A complete list of the 2010 OVATION Award Winners is available to view.
World Conference - Weekend Hospitality and Community Volunteer Project
The IABC World Conference will be held in Toronto in less than two months. Be one of the almost 1,400 business communications professionals to share and learn best practices in communications. To date, we have tremendous support from our members who are keen to volunteer and ensure that our city and our chapter is well represented. IABC/Toronto has won countless chapter awards and this conference is an opportunity for us to show exactly why.
In addition to an outstanding line-up of speakers, we have numerous opportunities for you to experience Toronto with your IABC colleagues from around the world. Why experience Toronto? You may live here but our hospitality events will enable you to help host and participate in programs that showcase our culture, dynamic architecture, global cuisine and commitment to the environment and community.
Saturday, June 5 - Community Project
IABC/Toronto’s Social Responsibility Committee invites you to make a difference for Evergreen, a Toronto-based charity that makes cities more liveable by deepening the connection between people and nature. Evergreen Brick Works is being transformed into Canada’s first large-scale environmental community centre for hands-on action that explores how we can create more sustainable cities. Volunteer naturalization activities might include picking up a shovel and wheel barrel to build the children’s playground or native plant nursery. This event includes a sustainable cities educational site tour featuring the popular Farmers’ Market. Plus, participants will be the first to receive a copy of The Green Guide for Communicators. The $45 US/$50 CDN fee covers environmentally friendly transportation and a local, organic picnic lunch. Check out the video to see first-hand why you want to register today. Space is limited and pre-registration is required by Friday, May 28. Click here to register for this event.
Saturday, June 5 and Sunday, June 6 - Walking Tours of Toronto
Thanks to the generous support of Tourism Toronto, members will enjoy the commentary of a professional tour guide on June 5 of either 1) the unique art, retail and historic Distillery District or 2) Casa Loma, Canada’s famous medieval-style castle. On June 6, we will feature the CN Tower on our downtown city walk.
Walking tours are free, but you do pay for admission to the attraction the day of the event, wherever applicable. Casa Loma requires TTC transportation $3 one way.
Click here for a description of the DISTILLERY DISTRICT WALKING TOUR
Click here for a description of the CASA LOMA WALKING TOUR - max. 50 registrants
Click here for a description of the WALKING TOUR AND CN TOWER
Please pre-register by May 21 by contacting toronto-hospitality@iabc.com and identifying your preferred walking tour.
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