e-Lert

January 25, 2011

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News & Updates



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Events Calendar

January 25, 2011
How to Win an OVATION Award Online Seminar

January 26, 2011
Presentations that Grab Audiences - How to use a burning question to fire up your presentation skills (evening seminar)

February 2, 2011
PIC presents: Getting the most out of LinkedIn

February 15, 2011
Social media’s transformation of the corporation and its impact on PR

February 16, 2011
Fresh and Fast: Eating for Energy (mingle ‘n’ workshop)

February 24, 2011
Community Investment & CSR (Breakfast Seminar)

June 12-15, 2011
IABC 2011 World Conference – San Diego, California


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NEW! Fresh and Fast: Eating for Energy (mingle ‘n’ workshop)

Wednesday, February 16, 6 to 8:30 p.m., Location TBD – Yonge & Eglinton, Toronto

Featuring: Lesley Stoyan, Owner and Co-Founder, Daily Apple and AppleTree Markets

Think eating healthy has to mean bland, boring and time consuming? Think again! IABC/Toronto wants to help you turn your new year’s resolutions into a new way of life. We’re teaming up with the experts at Daily Apple to bring you Eating for Energy, a fun and interactive workshop that will show you how to turn some of your favourite fast food options into healthier, more nutritious meals. Learn how to prepare meals from the Dawn to Dusk menu, such as Overhauled Oatmeal, Hot n Cold Noodle Bowls, one pot Hot Chick Chowdah, and Nuts So Sweet, and find out how to make smarter food choices both at the office and at home. Space is limited, so be sure to sign up today!

Price includes access to event, organic appetizers and energy-drink bar, a four course tasting menu, and participation in a live, interactive workshop complete with take-home shopping list and customized recipe book!
Register
Registration Fees:

  • $50: IABC member ($56.50 with HST)
  • $60: Non-member ($67.80 with HST)

 

 

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Last notice! Get to the Point and Get Results – Presentations that Move Audiences

Wednesday, January 26, 6 to 8:30 p.m., Sheraton Centre Toronto Hotel, Room B/C, Mezzanine level, 123 Queen Street W, Toronto

Featuring: Inge Christensen, Thinking Coach and Creative Consultant, founder of Creative Expeditions Inc.

The Medium is the Mess.

Don’t let your message get lost in the mess. Creative consultant and thinking coach, Inge Christensen leads an interactive evening seminar on creating presentations that not only grab attention, but also engage the audience from the first slide. She will share tips on building content around a ‘burning question’ and provide invaluable advice on how to anchor and structure the presentation so that you connect with the audience. Session attendees will learn:

  • Rules for building effective presentation content
  • How to use a “burning question” to engage the audience
  • How to use “the ask” to get the response you need from your audience

*All registrants will have the opportunity to apply tips to a current presentation they’re working on or one they've already given and might use again. Registrants are asked to bring an outline or a print-out of draft slides (no laptops, please). From there, registrants will test/refine key points with a partner (avoid bringing sensitive material). You won’t be asked to share details or data.

You Spoke, We Listened
Many of you have requested additional networking time as well as a bar at our evening PD sessions. To accommodate your requests, this event will feature a cash bar and you're invited to arrive at 6 p.m. for networking if you're interested. If this is successful, we'll look at continuing it for future evening events.
Register
Registration Fees:

  • $55: IABC Regular member ($62.15 with HST)
  • $35: IABC Student/Transitional member ($39.55 with HST)
  • $65: Non-member ($73.45 with HST)

Sponsored by:

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Get noticed with an OVATION! Enter Now!

Have you recently…

  • Created an eye-catching publication?
  • Implemented a buzz-worthy campaign?
  • Broke new ground in social media?
  • Planned a showstopper event?

If so, you need to apply for an IABC/Toronto OVATION Award today! With 19 categories to choose from, there is definitely one that fits the work you do as a communicator.

Winning an OVATION Award will earn you well-deserved recognition in front of your peers.  With 1,700 members, IABC/Toronto is the largest chapter in the world – just think of the networking opportunities!

The first step to OVATION success is to download the Call for Entries. Enter by February 4, 2011 for a discount! The final deadline is February 25, 2011.

If you have questions/comments about IABC/Toronto's OVATION Awards, please send them to the VP, Awards at toronto-awards@iabc.com. All inquiries are kept confidential.

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The Bobbie Resnick Philanthropy Award – Now Accepting Entries

Submit your entry to the Bobbie Resnick Philanthropy Award and get recognized for your contribution to the betterment of the community through an in-house program or for your service as a volunteer to an existing cause!

This award, named for professional, volunteer, educator and mentor, Bobbie Resnick, ABC, APR, MC, IABC Fellow, recognizes outstanding leadership, contribution to the communications profession and service to the community. Any team or individual in the GTA can enter at no charge.

Entries will be accepted until March 31, 2011

http://toronto.iabc.com/recognition/ovation-awards/awards-of-distinction/

The winner of the award will be honoured at the OVATION Awards Gala on May 26, 2011 and will receive recognition in IABC/Toronto publications. 

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Getting the most out of your Community Investment: The Flagship of your CSR Program (breakfast seminar)

Thursday, February 24, 2011, 7:30 to 9:30 a.m., Location to be confirmed (will be downtown Toronto location)

Featuring: Stephanie Robertson, Facilitator, LBG Canada

Communication measurement has succeeded in gaining a seat at the table. But are you measuring the impact of your organization’s community investment programs too? Join Stephanie Robertson, facilitator for LBG Canada, for an interesting discussion on corporate social responsibility, measuring and reporting community investment efforts and the challenges of effective stakeholder communications in the emerging field of corporate sustainability. Session attendees will learn:

  • How to get the greatest value out of community investment initiatives
  • Communicating effectively with internal and external stakeholders
  • Metrics for measuring performance of CSR efforts
    Register

Registration Fees:

  • $35: IABC Member early bird ($39.55 with HST) – ends Thursday, February 10, 2011
  • $40: IABC Regular member ($45.20 with HST)
  • $25: IABC Student/Transitional member ($28.25 with HST)
  • $50: Non-member ($56.50 with HST)

Sponsored by:



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NEW! Social media’s transformation of the corporation and its impact on PR

Tuesday, February 15, 2011, 11:30 a.m. to 1:30 p.m., AVW-TELAV, 2365 Matheson Blvd. East, Mississauga


Brought to you by IABC/Toronto West end and AVW-TELAV

How are companies managing their social media initiatives, and how this will change in the coming year? If your resources are geared to traditional channels like marketing, advertising and PR, how will you satisfy social media channels hungry for content? What opportunities does this present for PR and communications professionals, and what new skillsets do we need?

Presenter Jennifer Houston has more than 17 years of experience building and implementing on and offline communications strategies for companies of all sizes, from startup ventures to established global corporations. Houston is president of Waggener Edstrom Worldwide’s global WE Studio D™ team.

While the value of this session is more than $200, the cost is only $25 plus HST (non-IABC members $60 plus HST) thanks to the generous donation of meeting space from IABC/Toronto West end member AVW-TELAV. Space is limited to 40 people, so register early. Note: You must be present at the host location to take part.
Register
Registration Fees:

  • $25: IABC member ($28.25 with HST)
  • $60: Non-member ($67.80 with HST)

 

 


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Last Notice! PIC presents: Getting the most out of LinkedIn

Wednesday, February 2, 2011, 6 to 9 p.m., Metro Hall, Room 304, 55 John Street (southeast corner of King Street West and John Street)

Featuring: Jaime Almond, social media consultant and trainer

Think the only purpose of LinkedIn is to add names to your network?

Social Media Strategist Jaime Almond will offer hints and tips on how to move from dabbling in LinkedIn to implementing a long-term strategy that will help you enhance your brand and generate new business.

You will learn to:

  • Make your social networking activities align with your business goals
  • Build relationships with your network to build trust and loyalty
  • Find opportunities that will lead to more business

Soft drinks, juice, coffee and tea will be provided.

RegisterRegistration Fees*:

  • $22: IABC member ($24.86 with HST)
  • $32: Non-member ($36.16 with HST)

*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.

Brought to you by:

PIC logo



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Calling All Students: Apply now for your chance to be the 2011 Student of the Year!

Possess creativity, strong writing skills and passion in both your academic and volunteer projects? You may be the student that is named the IABC/Toronto Student of the Year!

The winner will receive $500 cash prize and will be recognized at the IABC/Toronto OVATION Awards Gala.

The Award is FREE to enter and open only to IABC/Toronto Student Members.

Enter now at http://toronto.iabc.com/recognition/student-awards/. Entries will be accepted until Thursday, March 31, 2011.


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IABC/Toronto’s CareerLine off to a very strong start in 2011

2011 has just arrived and IABC/Toronto’s CareerLine has received more than one new job listing a day this year already! Don’t sit back – take action on these opportunities!

To help you stay on top, all IABC/Toronto members can subscribe to the e-job notification service for free (it’s a member perk). To subscribe, send an e-mail to toronto-info@iabc.com with your name, preferred e-mail address and the subject line “e-job notification sign-up”.

Have a job position needing qualified candidates? For only $230 plus HST ($280 plus HST for companies that do not employ an IABC member), you can post your job listing and have access to more than 1,700 communication professionals in the GTA. For more information, please go to http://toronto.iabc.com/careerline/

Looking for a new opportunity in 2011? IABC/Toronto members can access the latest positions by going to http://toronto.iabc.com/jobs/. Some of the latest positions listed are:

  • Client Relationship Coordinator
  • Communications Specialist
  • Senior Communications Specialist
  • Communications Officer
  • Manager, Marketing & Communications - Public Education, Research & Community Based Services
  • Web & New Media Coordinator
  • Communications Manager
  • Billingual Stakeholders Affair Manager
  • Online Communications Specialist
  • Manager, Corporate Communications
  • And 25+ more…


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The Latest Update on Memberships with IABC

Has your membership lapsed and you would like to re-join IABC? Do you know a communications professional who would like to become a new member? Then pencil your calendar, and spread the word that February is Worldwide Membership Month!

Watch out for more details in the next e-Lert, or check out the IABC/Toronto website in February. There’s no better time to join the IABC community!

Finally, student members are able to join and renew as a student or transitional member, online. Easy as the click of a mouse, simply register online then email, fax, or snail mail to IABC Head Quarters, the proper documents certifying your status.


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