May 3, 2011

Click here to view this email in a browser.

News & Updates

    Add Us To Your Address Book

    To help ensure that you receive all email messages consistently in your inbox with images displayed, please add this address to your address book or contacts list: toronto-info@iabc.com

Events Calendar

May 4, 2011
PIC presents: Taking the Fear Out of Cold Calling

May 17, 2011
Social Media Without Wasting your Time or Losing your Identity (evening seminar)

May 25, 2011
2011 IABC/Toronto OVATION Awards Gala

June 1, 2011
PIC Presents: How to Catapult Your Brand (or Yourself) Into a Starring Role!

June 12-15, 2011
IABC 2011 World Conference – San Diego, California



Follow us on Twitter
Become one of our fans
Subscribe to our RSS
Our photostream
Watch our videos
Join our group
Chat with us

May 17 Event

Celebrate Being a Member – Specials in May

In our last e-Lert, I had good news for IABC/Toronto members. We have funds to invest in our members, thanks to our generous sponsors and advertisers this year.

Several members took advantage of a special registration price for our professional development session on May 17. That’s terrific! Enjoy.

The member savings don’t end there – check out these opportunities:

  • IABC/Toronto members who register for the June 1 event offered by our Professional Independent Communicators team will pay only $15 plus HST. See more about "PIC Presents: How to Catapult Your Brand (or Yourself) Into a Starring Role!”.
  • Members can start travelling in style at a reduced price. Read details about an exclusive member discount with VIA Rail and Porter Airlines.
  • If you missed our last professional development event featuring Brad Ross, Director of Corporate Communications at the Toronto Transit Commission on April 19, tune into this FREE webcast and hear why his presentation received such rave reviews.

Thanks for being a member!

Carrie MacAfee

arrow up

Want to know how you can join the IABC community at a reduced rate?

Would you like access to a communications job board that’s exclusively for IABC members only and has already listed more than 120 job positions in 2011? What about international and local networking and professional development opportunities and online seminars? How about access to Discovery (an online, array of business communication best practices, templates, research, how-to information) at a reduced rate?

If yes, then all you need to do is sign up for an IABC membership during the month of May*! During this time IABC will waive the application fee** for new or lapsed members who join or re-join.

There are many other benefits to joining an association like IABC, including building credibility with employers, potential employers, recruiters and industry peers because it demonstrates a clear commitment to staying on the cutting edge of your profession.

Don’t miss the opportunity to reap the many benefits of IABC membership, and be a part of the largest chapter for communications professionals worldwide!  

Come on, be a part of the club!

IABC membership fees for the month of May are as follows:

  • New and/or Renewal Full Membership: $346.36 CDN or $320.70 US
  • New/Renewal Student Membership: $50.76 CND or $47 US
  • Transitional Membership: $215.68 CDN or $199.70 US

To Join or Renew Click “Register Online” to access the secure online registration form on IABC’s International site.

arrow up

Social Media Without Wasting your Time or Losing your Identity (evening seminar)

Tuesday, May 17, 2011, 6 to 8 p.m., Marriott Courtyard Hotel, King Room, 525 Bay Street, Toronto

Featuring: Randall Craig, President, Pinetree Advisors

Linkedin, Facebook and the 340+ other social networks that exist are seemingly all the rage. But you also have a day job: why doesn’t anyone talk about productivity and efficiency? Why doesn’t anyone talk about the potential risks of social media and how to mitigate them? Where does Social Media really fit into a communications strategy? Based on research from his books and client assignments, Randall Craig addresses these questions, and provides specific ideas that you can implement immediately.
Registration Fees:

  • $45: IABC Regular member ($50.85 with HST)
  • $20: IABC Student/Transitional member ($22.60 with HST)
  • $60: Non-member ($67.80 with HST)

Sponsored by:

CNW Group

arrow up

The 2011 Bobbie Resnick Philanthropy Award Goes to…

The Bobbie Resnick Philanthropy Award recognizes outstanding leadership, contribution to the communications profession and service to the community. The winner of the 2011 Bobbie Resnick Philanthropy Award is Jane-Finch.com, a community broadcaster, digital library, and the first website about Toronto’s Jane-Finch community. Jane-Finch.com was founded by Paul Nguyen to give residents a strong voice to fight racial discrimination and social injustice. In 2008, Jane-Finch.com took on a more political direction and actively promoted multiculturalism and civic awareness. The group ramped up production of their community news coverage and took clear positions on local political issues and situations, including their opposition to the installation of police cameras in the Jane and Finch area. Jane-Finch.com’s efforts resulted in consistent, quality mainstream media coverage, receiving recognition from prestigious government and media award programs.

The Bobbie Resnick Award will be presented May 25 at the OVATION Awards Gala.  Registration information is available here: http://toronto.iabc.com/recognition/ovation-awards/ovation-gala/.

arrow up

Deadline for 2011/2012 board nominations approaching!

If you’re looking for an opportunity to expand your leadership horizons while sharing your talents, building your network, giving back to your profession and having fun all at the same time, consider joining the board of IABC/Toronto. Serving on the Board offers advantages and rewards, and is also a commitment with accountabilities and should be considered as important a decision as any other job you have accepted in the past.

The deadline for completing and submitting a nomination form is May 12, 2011. To learn more about serving on the board, and about the nomination process, visit the IABC/Toronto nomination website. Or, if you already know what you need to, go directly to the nomination form for the 2011/2012 board year.

arrow up

NEW! Travel discounts for IABC/Toronto members

IABC/Toronto members told us in a recent survey that travel discounts would be a valuable member benefit. We are very pleased to announce that IABC/Toronto has partnered with VIA Rail and Porter Airlines to offer our members discounts on both business and leisure travel. Travel discounts include:

  • VIA Rail: 7% discount on all business or leisure train trips for IABC members and up to three guests.
  • Porter Airlines: 10% discount on business or leisure flights booked with Porter Flexible and Freedom Fares.

Other discount offer:

AXA Insurance and Sound Insurance Services are pleased to offer a comprehensive insurance program for Property, Liability and Professional Liability (E&O) tailored for IABC/Toronto members.  The program provides members with potential savings of up to 50% off their insurance premiums. For more information, please call Neil Mahajan at Sound insurance Services at 1-888-756-3334 ext. 320 or email at neilm@soundinsurance.ca. You can also find more information online by visiting www.soundinsurance.ca/products_iabc.htm.

Visit the members-only section of the IABC/Toronto website for more information on how to access all these great offers.

arrow up

Submit your vote for the 2011 People’s Choice Award!

Tell us who you think stands out by voting for the People’s Choice Award. The nominees for this award are 2011 OVATION Award of Excellence winners and this is your opportunity to get a preview of the OVATION Awards that will be presented on May 25 at this year's Awards Gala.

Click here to submit your vote. You will need your membership ID to vote.

Voting closes on May 13, 5 p.m.
arrow up

Don’t delay; seats for the OVATION Gala are going fast!

Reserve your seat today for the IABC/Toronto OVATION Awards Gala! Join your fellow communicators on May 25, 2011 at the Liberty Grand for this exciting evening of celebrating communications excellence. With Second City as the host, it promises to be an entertaining evening!

OVATION Awards Gala Schedule

  • Reception: 5:30 to 6:30 p.m. Register
  • Three-course dinner: 6:30 p.m.
  • Awards ceremony: 7:30 p.m.

OVATION Awards Gala Registration Options

  • $100: IABC member ($113 with HST)
  • $125: Non-member ($141.25 with HST)
  • $800: Table of eight – members and or non-members ($904 with HST)
  • $1,000: Table of ten – members and or non-members ($1,130 with HST)

The 2011 OVATION Awards are sponsored by:


News Canada

CNW Group

Fusion Design GroupCanadian Press Images

arrow up

TOMORROW! PIC Presents: Taking the Fear Out of Cold Calling

Wednesday, May 4, 2011, 6 to 9 p.m., Metro Hall, Room 304, 55 John Street

Featuring: Tom Kaufmann, founder, TK Enterprises Inc.

Do you hate phoning strangers?

At PIC’s May 4 workshop, Tom Kaufmann will provide ideas, encouragement and a step-by-step process to help you get over the fear of cold calling and even start enjoying it.

In his presentation, Tom will teach you how to:

  • Stop worrying about rejection
  • Show your value to your potential client right away
  • Use cold calling to increase your revenue

For a preview of this workshop, listen to a podcast of PIC Chair Donna Papacosta interviewing Tom Kaufmann.

Soft drinks, juice, coffee and tea will be provided.

RegisterRegistration Fees*:

  • $22: IABC member ($24.86 with HST)
  • $32: Non-member ($36.16 with HST)

*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.

Brought to you by:

PIC logo

arrow up

NEW! PIC Presents: How to Catapult Your Brand (or Yourself) Into a Starring Role!

Wednesday, June 1, 2011, 6 to 9 p.m., Location: TBC shortly, Toronto

Making it in today’s overcrowded marketplace is all about capturing the scarcest commodity of all — your audience’s attention!

In this engaging presentation, TSUFIT will share her Secrets of Stardom, provocative tips on getting seen, getting heard and getting yourself and your business noticed!

In this powerful talk, you’ll learn:

  • How to attract clients in just 30 seconds!
  • The three biggest mistakes most entrepreneurs make and how to avoid them
  • How to figure out what you’re really selling (It’s not what you think!)


TSUFIT coaches entrepreneurs, authors, coaches, speakers and CEOs to be stars.  Recently featured in Entrepreneur Magazine, TSUFIT is the author of the award-winning book, Step Into The Spotlight! : A Guide to Getting Noticed. More information on TSUFIT is available at www.stepintothespotlight.com

Soft drinks, juice, coffee and tea will be provided.

RegisterRegistration Fees*:

  • $15: IABC member ($16.95 with HST)
  • $32: Non-member ($36.16 with HST)

*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.

Brought to you by:

PIC logo

arrow up

IABC/Toronto members have FREE access to April 19, 2011 presentation on Crisis Communications

As part of IABC/Toronto’s continuing effort to maximize membership value and thanks to CNW’s generous sponsorship, members can listed for FREE to April 19, 2011 professional development session.


Event title: Crisis, What Crisis? Handling Communications for the TTC
Featuring: Brad Ross, Director of Corporate Communications TTC

What did the event attendees have to say about this event?

  • Brad was an excellent speaker and I really enjoyed getting a glimpse into how TTC manages issues.
  • A very good speaker and he honestly answered questions.
  • Real life war stories.
  • Brad is a wonderful speaker, able to keep the audience involved and interested. Choosing to demonstrate his five pillars of focus for managing a crisis by talking about five (or more) individual issues was a solid approach.
  • Brad is so seasoned, so hearing about his experiences was valuable. The Q&A section was just as useful as his presentation. Was great hearing the behind the scenes viewpoint of issues we had only seen from the public viewpoint.

IABC/Toronto members have FREE access by going to http://toronto.iabc.com/members-area/#6

Sponsored by:

CNW Group

arrow up

About the e-Lert

Share IABC/Toronto's e-Lert! Feel free to forward this e-mail to any fellow practitioners who may be interested. IABC/Toronto's e-Lert is a biweekly resource for all communications professionals. If this e-mail has been forwarded to you by a friend and you would like a subscription, you can register for IABC/Toronto's e-Lert by sending an e-mail to toronto-info@iabc.com and providing your name and e-mail address.

If you prefer to not receive IABC/Toronto's e-mail news, simply e-mail e-Lert Notification Cancellation and provide your name and e-mail address.