
Last Notice! Selling, Implementing & Measuring Social Media
Wednesday, November 17, 2010, 8 to 10 a.m. Marriott Downtown Toronto Eaton Centre, York Room, 525 Bay Street, Toronto
Featuring: Cyrus Mavalwala, ABC, Founding Partner of Advantis Communications, IABC/Toronto Board Member
Join Cyrus Mavalwala, ABC, Founding Partner of Advantis Communication and IABC/Toronto Board Member for an interactive and informative breakfast session on Social Media. As more brands establish a presence on social networks, it is up to communicators to capitalize on the myriad opportunities for organizations to engage audiences. Based on the feedback received from early registrants, Cyrus will speak to:
- Selling it to your leadership team. How can you secure your budget?
- The best in class. How can you follow their lead without the big budget?
- Finding your audience. What platforms are best for your organization?
- Measuring ROI. The most effective ways within your budget.
Registration Fees*:
- $50: IABC Regular member ($56.50 with HST)
- $30: IABC Student/Transitional member ($33.90 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:


Now’s the time to Step Up and Stand Out!
The Call for Entries for the 2011 IABC/Toronto OVATION Awards is now available for download! Now in its 26th year, the OVATION Awards give communication practitioners – from junior to veteran – the chance to show everyone how they stand out.
Entries will start being accepted on January 10, 2011 (enter early for a discounted rate) and the final deadline for entries is Friday, February 25, 2011. The OVATION Awards program is open to all GTA communication practitioners, including non-members.
Visit: http://toronto.iabc.com/recognition/ovation-awards/
Do you have questions/comments about IABC/Toronto's OVATION Awards Call for Entries? Please send them to our VP, Awards at toronto-awards@iabc.com. All inquiries are kept confidential.

NEW! Taste of Australia: A Wine Tasting & Networking Event
Taste the Season and be merry!
Thursday, December 9, 2010, 6 to 8:30 p.m., Watermark Irish Pub, 207 Queen’s Quay W (the Harbourfront Building), Toronto
Take a break from the hustle and bustle of the season, and join us for an evening of networking and wine tasting. An evening spent with your fellow IABC members is sure to put you in the festive mood! Conveniently located along Toronto’s Harbourfront, the Watermark Irish Pub is a great place to eat, mingle and taste some great wines for the holidays. Wondering what to serve at your next gathering, or what would make a great gift for your host? Our wine tasting session guiding by our very own sommelier will help. Guests will be provided with a post-event takeaway of tips, so no need to take notes. You can just enjoy. Hope to see you there!
Price includes a drink voucher and a sampling several hors d'oeuvres and wines local to Australia with a short seminar led by a sommelier.

Registration Fees:
- $45: IABC Regular member ($50.85 with HST)
- $40: IABC Student/Transitional member ($45.20 with HST)
- $55: Non-member ($62.15 with HST)

Call for Communicator of the Year 2010 nominations
Calling all GTA communicators! We’re asking YOU to nominate IABC/Toronto’s Communicator of the Year for 2010.
Who can be nominated for COTY, you ask? The IABC/Toronto COTY will be an executive, a top-level business leader who stands out as the best communicator in the GTA.
To nominate a potential COTY all you need to do is submit a brief email summary of why the nominee deserves to be recognized as Communicator of the Year by IABC/Toronto.
This person doesn’t need to be from your organization, and non-members may submit nominations. Share this opportunity to put forward a first-rate communicator with your professional and social network today!
Please email your nomination to toronto-pastpresident@iabc.com by the deadline of December 1, 2010.
To view the full criteria for the award and a list of past COTY winners, please visit: http://toronto.iabc.com/recognition/coty/

Less than Two Weeks Left to Register for IABC/Toronto's 2011 Accreditation College!
If you've been thinking about your next career move, here's your chance to do so on November 25th! Sign up now for our Accreditation College and earn your ABC the step-by-step way. With more employers catching on to the value of accreditation, and CareerLine postings looking for accredited applicants, you don't want to miss out on valuable opportunities. You've worked hard, now give yourself the career advantage you deserve by working towards joining IABC/Toronto's exclusive group of 112 accredited members.
For details about the College's sessions, dates and much more, click here.

PIC presents: Building Trust Around Your Words: How nonverbal communication affects what your audience hears
Wednesday, December 1, 2010, 6 to 9 p.m., Metro Hall, Room 303, 55 John Street (southeast corner of King Street West and John Street), Toronto
Featuring: Mark Bowden, Founder, TruthPlane™
Did you know that people “listen” more to your body language than your words?
At this PIC workshop, Mark Bowden, one of the world’s expert performance trainers, will show you how to control the conversation, command attention and convey the right image – without saying a word.
You will learn how to:
- Control your physical gestures to get your message heard, understood and remembered
- Develop and enhance your confidence when speaking
- Gain your audience’s rapport
Soft drinks, juice, coffee and tea will be provided.

Registration Fees*:
- $22: IABC member ($24.86 with HST)
- $32: Non-member ($36.16 with HST)
*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.
Brought to you by:


More than 125 job opportunities listed on CareerLine since July 1, 2010
You’re not missing out, are you?
Are you unemployed and/or looking for that next great opportunity? If yes, be sure to view job listings on IABC/Toronto’s CareerLine. There are currently more than 40 opportunities available that can only be viewed by members (another benefit of being a member of IABC/Toronto).These companies have chosen to target IABC/Toronto members in their search . . . you already have a leg up on the competition! You might see yourself doing one of the following:
- Senior Communications Consultant (External Focus)
- Technical Communications Adviser
- Director of Corporate Communications
- Client Partner
- Associate
- Manager, Communications
- Public Affairs Specialist
- National Communications and Community Relations Manager
- Communications & Marketing Specialist
- Communications Specialist
- 25+ additional listings on CareerLine...
If you said YES to any of the above, please go to http://toronto.iabc.com/jobs/ to find out more and how to apply for any of these exciting positions.
Have a job position to post? Members and non-members can find information on the simple process and inexpensive price by going to http://toronto.iabc.com/careerline/

Lend your ideas to a great cause this holiday season
This December, members of IABC/Toronto’s social responsibility committee and any interested members will be getting together for a special think tank to assist Volunteer Toronto with a major campaign roll-out. This campaign will help volunteer organizations across the city to enrich the volunteer experience for hundreds of not-for-profit organizations. Details about the think tank will be announced shortly on the website and in the next e-Lert. If you are interested in participating, please contact Trell Huether.

Time is running out. Apply for TRIEC’s 5th Annual IS Awards. Deadline December 1st, 2010 (paid advertising)

Do you know a company that is committed to better including immigrants in the workplace? An individual who demonstrates leadership in integrating immigrants in the workplace? TRIEC is now accepting nominations for the 5th Annual Immigrant Success (IS) Awards at www.isawards.ca.
The IS Awards recognize leadership and innovation in integrating skilled immigrants into the Toronto Region labour market. Deadline to apply is December 1st.
IS Award winners have adapted to Toronto’s diversifying workforce and are leaders in their industry – and we believe these two traits are more than a coincidence,” says Elizabeth McIsaac, Executive Director of TRIEC. “Of the 70,000 small, medium and large businesses in Toronto, we know there are other innovative employers and individuals, and we want to celebrate their success.”
There are four IS Awards:
RBC Immigrant Advantage Award
This award will recognize an organization that demonstrates the business impact of leveraging the skills of immigrants, yielding tangible results for both the business and immigrants.
CBC Toronto Vision Award for Immigrant Inclusion
This award will recognize a unique initiative that breaks down employment barriers for skilled immigrants and has the potential to create lasting change. This initiative will have broader impact because of partnerships.
Toronto Star Award for Excellence in Workplace Integration
This award will recognize a practice that has been fully implemented and established in an organization with positive results that are transforming the organization.
Canadian HR Reporter Individual Achievement Award
This award will recognize an individual who has demonstrated leadership and innovation in HR practice in integrating skilled immigrants in the workplace.
Visit www.isawards.ca for award descriptions, online nomination forms, and more information on previous winners. You may nominate yourself, your organization or another individual or organization.
Winners will receive public recognition at the IS Awards ceremony, a high-profile networking opportunity hosted by RBC, as well as increased profile through the IS Awards website and marketing. Past winners have been profiled by media including Canadian Business, The Globe and Mail, Toronto Star, Canadian HR Reporter, Business News Network, Financial Times, and CBC Television and Radio.
Previous IS Award winners include: CH2M HILL Canada Limited, Ernst & Young, Family Service Association of Toronto, Fraser Milner Casgrain LLP, George Brown College, I3 International, Nytric Limited, Pitney Bowes, Samtack, St. Michael’s Hospital, Steam Whistle Brewing, Toronto and Region Conservation Authority, and Xerox Research Centre of Canada, as well as individuals from CIBC, Ernst & Young, KPMG, Proctor & Gamble, TD Bank Financial Group and Yee Hong Centre for Geriatric Care.
For further information, please contact Claire DeVeale-Blane at cdeveale@triec.ca or 416-944-1946 x 271.

About the e-Lert
Share IABC/Toronto's e-Lert! Feel free to forward this e-mail to any fellow practitioners who may be interested. IABC/Toronto's e-Lert is a biweekly resource for all communications professionals. If this e-mail has been forwarded to you by a friend and you would like a subscription, you can register for IABC/Toronto's e-Lert by sending an e-mail to toronto-info@iabc.com and providing your name and e-mail address.
If you prefer to not receive IABC/Toronto's e-mail news, simply e-mail e-Lert Notification Cancellation and provide your name and e-mail address.
|