October 19, 2010
Click here to view this email in a browser.
News & Updates
- LAST NOTICE! When the Headline is You – An Insider’s Guide to Handling the Media
- NEW! Selling, Implementing & Measuring Social Media (breakfast seminar)
- Toast to Toronto: An Evening of Networking
- NEW! PIC presents: Earn more; worry less! Financial strategies for independents
- It's not too late to sign-up for IABC/Toronto's 2011 Accreditation College starting November 18th!
- IABC/Toronto Mentorship Program: Calling Out to all our Seasoned Communicators
Of Special Interest
|
Events Calendar
October 21, 2010
When the Headline Is You – An Insider’s Guide to Handling the Media (evening seminar)
November 3, 2010
PIC presents: Earn more; worry less! Financial strategies for independents
November 9, 2010
Toast to Toronto: An Evening of Networking (munch 'n' mingle)
November 17, 2010
Selling, Implementing & Measuring Social Media (breakfast seminar)
November 18, 2010
IABC/Toronto’s 2011 Accreditation College
|
|
 Follow us on Twitter |
 Become one of our fans |
 Subscribe to our RSS |
 Our photostream |
 Watch our videos |
 Join our group |
 Chat with us |
 |
LAST NOTICE! When the Headline is You – An Insider’s Guide to Handling the Media
Thursday, October 21, 2010, 6 to 8 p.m., Sutton Place, 955 Bay Street, Wellesley Room, Toronto - MAP/Directions
Featuring: Jeff Ansell, award-winning journalist, media and crisis communications expert and author of When the Headline is You: An Insider’s Guide to Handling the Media (Wiley Canada).
You are today’s headline. Where do you go from here? Jeff Ansell, award-winning journalist and crisis communication expert, addresses the impact of 24-7 news cycles, social media and online influencers on organizations and their spokespeople. Can we still apply tried and true media training models or is an alternative approach the answer? Sharing his insights on creating a framework for addressing problematic issues in a responsive, forthright manner, Jeff will demonstrate:
- The pitfalls of following the message, a mantra approach from the perspective of a veteran journalist
- Proven strategies for enhancing credibility with reporters and stakeholders
- A simple yet powerful formula for crafting bad news messages that emphasize practical action
Jeff's new book, When the Headline is You will be available for purchase before and after the presentation and Jeff will sign copies following the Q and A.
Registration Fees*:
- $50: IABC Regular member ($56.50 with HST)
- $30: IABC Student/Transitional member ($33.90 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:
NEW! Selling, Implementing & Measuring Social Media (breakfast seminar)
Wednesday, November 17, 2010, 8 to 10 a.m.
Location: Will be confirmed shortly. All registrants will be sent an e-mail to inform them of location and directions. This event will take place in downtown Toronto.
Featuring: Cyrus Mavalwala, ABC, Founding Partner of Advantis Communications, IABC/Toronto Board Member
Online networks are the new face of communications, making social media expertise a must-have skill for today’s communicators. Conversations with – and about – brands are taking place instantaneously, creating limitless opportunities of engagement, promotion and monetization. Cyrus Mavalwala, ABC, Founding Partner of Advantis Communication and IABC/Toronto Board Member draws on his experience as a communications expert to offer practical advice on integrating social media in the communication program. He also provides a framework for developing a social media strategy as well as tips on measuring its success. As social media continues to explode, this is one session you don’t want to miss.
Session attendees will learn:
- How to develop their sales pitch and a practical plan to integrate social media into their external communications
- Secure support to double their budget next time by tracking the right metrics with the right tools.
Registration Fees*:
- $40: IABC Member early bird ($45.20 with HST) – ends October 31, 2010
- $30: IABC Student/Transitional member ($33.90 with HST)
- $50: IABC Regular member ($56.50 with HST)
- $60: Non-member ($67.80 with HST)
*Admission, networking and refreshments included in registration fee.
Sponsored by:
Toast to Toronto: An Evening of Networking
Hey IABC/Toronto, we're feeling it too!
Tuesday, November 9, 2010, 5:30 to 8 p.m., Duggan’s Brewery, 75 Victoria Street, Toronto
Ah the crisp fall air is here once again, bringing with it a sense of renewal and new found energy. Now that you've got a little more pep to your step, why not bring it to IABC/Toronto's first networking event of the Board year? It's sure to be a rejuvenating evening spent with your fellow IABC members, catching up with old friends with a few new ones to be made before the night is through. Take in the cozy atmosphere in the private Cellar Room at Duggan's Brewery, while enjoying casual conversation with drink in hand. It's the perfect way to unwind at the end of the day, so we hope that you can join us!
Registration Fees*:
- $30: IABC Regular member ($33.90 with HST)
- $25: IABC Student/Transitional member ($28.25 with HST)
- $40: Non-member ($45.20 with HST)
*Admission, networking, one drink voucher and a sampling of hot and cold hors d’oeuvres included in registration fee.
NEW! PIC presents: Earn more; worry less! Financial strategies for independents
Wednesday, November 3, 2010, 6 to 9 p.m., Metro Hall, Room 303, 55 John Street (southeast corner of King Street West and John Street), Toronto
Featuring: Rona Birenbaum, BAS, CFP, CHFS, co-founder of Caring for Clients
Being an independent means making more decisions about your day-to-day finances and your financial future. Does your financial advisor consider your unique circumstances and lifestyle to provide the best possible advice to help you achieve your goals?
Come to a workshop on financial strategies for independents, provided by financial planner Rona Birenbaum. Rona provides comprehensive, integrative financial planning for her clients to assist them with cash flow management, retirement planning, investment management, smart borrowing, starting a business and business succession planning.
What you’ll learn:
- How to manage ups and downs in your cash flow
- Pros and cons of incorporation
- Why (and how) you should protect your biggest financial asset
Soft drinks, juice, coffee and tea will be provided.
Registration Fees*:
- $22: IABC member ($24.86 with HST)
- $32: Non-member ($36.16 with HST)
*Advance registration and payment is required. Registrations and payments will NOT be accepted at the door.
Brought to you by:
It's not too late to sign-up for IABC/Toronto's 2011 Accreditation College starting November 18th!
Employers are catching on to the value of accreditation, with more and more CareerLine postings now looking for accredited applicants. Don't be left behind! Earn your ABC the step-by-step way through our Accreditation College and count yourself among IABC/Toronto's exclusive group of 112 accredited members. For details about the College's sessions, dates and much more, click here.
IABC/Toronto Mentorship Program: Calling Out to all our Seasoned Communicators
Potential Mentor - We Need Your help!
We have several mentees still waiting to be matched up.
Reminder to submit your application before the extended deadline of Thursday, October 21, 2010
Please submit your Mentor application to Mike Berg as soon as possible at mike.berg@humber.ca.
The first Mentor/Mentee meet-up event will be taking place Thursday, October 28th. Specific location and time details will be provided by early next week to those who submitted applications.
For those wanting to plan ahead, it will be taking place in downtown Toronto and starting at 6 p.m.
You will also receive your 2010 Mentor/Mentee's information by early next week.
If you have any questions, please email Mike Berg at mike.berg@humber.ca.
So fill out the form to become a mentor this year through this rewarding members-only program.
Please review the Mentor Guidelines before sending in you application.
Thanks again for helping share your knowledge and experience.
Get your clients recognized (paid advertising)
TRIEC is accepting nominations for its 5th Annual Immigrant Success (IS) Awards, presenting a valuable opportunity to profile your clients for their leadership and innovation in recruiting and retaining skilled immigrants. Submit a short nomination online at www.isawards.ca by December 1st.
There are four awards, and your clients’ initiative to better integrate and/or leverage skilled immigrant talent may line up with at least one of these opportunities.
Winner benefits include:
- Public recognition at the IS Awards ceremony, a high-profile networking opportunity hosted by RBC
- Increased profile through TRIEC marketing, isawards.ca and hireimmigrants.ca
- Opportunity to post winner video and seal on company collateral and website
- Hand-sculpted glass sculpture
See media coverage of previous winners here: http://www.triec.ca/programs/is/press.
TRIEC’s IS Awards are sponsored by RBC, with media partners Canadian HR Reporter, CBC Toronto and The Toronto Star.
For further information, contact Claire DeVeale-Blane at cdeveale@triec.ca or 416-944-1946 x 271.
Attend the Advanced Learning Institute’s Social Media for Government Conference:
Ottawa & Edmonton locations previously sold out – Now coming to Toronto!
(paid advertising)
Don’t miss the 23rd updated forum packed with the latest tools to help you transform the way you communicate! You’ll learn how to capture the power of social media in your organization from:
- Ontario Ministry of Labour
- Toronto Police Service
- Northern Lights Canada
- Royal Bank of Canada
- Ontario Ministry of Health and Long-Term Care
- Public Service Commission of Canada
- City of Ottawa, Ontario
- Thornley Fallis & 76design
- City of Kitchener, Ontario
- Halton Region, Ontario
- And more!
January 31 – February 3, 2011
The Sutton Place Hotel Toronto
Mention "IABC/Toronto" to receive a $200 discount!
To register or for more information:
Online: http://www.aliconferences.com
Call: (773) 695-9400, ext. 14
Email: Melissa@aliconferences.com
THE ART OF MANAGEMENT with Malcolm Gladwell, Michael Eisner, Simon Sinek, Nilofer Merchant, and Mitch Joel comes to Toronto November 15th (paid advertising)
In these times of accelerating change, The Art of Management responds to what is happening in the world now in the areas that are critical to the success of any organization. Whether it’s leadership, strategy, innovation or performance The Art of Management delivers unrivalled access to the very latest thinking directly from those who are setting the agenda.
This one day conference features five internationally renowned bestselling authors and leaders and through this exclusive offer IABC members & guests can take advantage of a preferred price of $349 - saving $50 off the regular price by using promo code RK28. PLUS - when you register 3 or more people you'll save an additional $50 off each ticket!
Register now and don’t miss out on your chance to gain a competitive edge and network with over 1,500 of Canada’s most influential business professionals.
About the e-Lert
Share IABC/Toronto's e-Lert! Feel free to forward this e-mail to any fellow practitioners who may be interested. IABC/Toronto's e-Lert is a biweekly resource for all communications professionals. If this e-mail has been forwarded to you by a friend and you would like a subscription, you can register for IABC/Toronto's e-Lert by sending an e-mail to toronto-info@iabc.com and providing your name and e-mail address.
If you prefer to not receive IABC/Toronto's e-mail news, simply e-mail e-Lert Notification Cancellation and provide your name and e-mail address.