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PIC presents: The six-step process to solving your business challenges

April 5, 2017 @ 6:30 pm - 8:30 pm

What are the biggest challenges you face in your indie communications business?

• Getting business and attracting new clients?

• Managing busy periods?

• Managing challenging client relationships?

Don’t sweat it alone! Come and learn an innovative method that will teach you how to strengthen and engage your own creativity to help conquer your business challenges.

PIC’s next PD event will be a workshop led by Trevor McAlpine, president of Synergetic Management. Trevor has more than 25 years of experience getting significant bottom-line results through performance improvement, business coaching and innovation.

Backed by academic research and based on real-world results, the framework for this workshop consists of the ideal mix of rigour and flexibility in six steps and three stages.

Anyone can make this creativity framework work for them, at any time, in almost any situation. Learn the process of solving your challenges with time for practice in groups, so you can independently develop solutions to your own business challenges.

IABC/Toronto members, bring your business card for a chance to win a one-hour coaching session with Trevor.

Networking is from 6:30 to 7 p.m., with the session starting at 7 p.m.

About our speaker: Trevor McAlpine has helped all levels of business people, from shop floor workers to directors, executives and board members. He has worked in multiple industries: aerospace, automotive, high technology, forestry, manufacturing, services and nuclear power. Trevor is a published author and holds Engineering, MBA and Master of Science degrees.



Registration fees:

• Free: IABC/Toronto members

• $20: Non-member rate ($22.60 with HST)

Non-member registrants: for cancellations received by 12 noon 3 business days before the event date, a full refund is available minus a $10 administrative fee. No cancellations will be accepted after that. Please email toronto-info@iabc.to to cancel your registration.

Member registrants: as space is limited, please email the IABC/Toronto office at toronto-info@iabc.to at least 48 hours prior to the event if you can no longer attend.








April 5, 2017
6:30 pm - 8:30 pm
Event Category:


Mattamy Athletic Centre at the Gardens, Blue and Gold Room (Room 3310), 3rd Floor
50 Carlton Street
Toronto, ON M5B 1J2 Canada
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