IABC/Toronto Announces New Board of Directors
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TORONTO September 29, 2010 – The Toronto Chapter of the International Association of Business Communicators has announced its new Board of Directors for the 2010/2011 board year.
The new board hopes to continue Toronto’s legacy of communications excellence which has seen it become the largest chapter of IABC. In early 2010, the Toronto Chapter won IABC’s International Chapter of the Year, marking the first time Toronto has won the award in more than 20 years.
Carrie MacAfee will take the reins from outgoing President Brent Carey, ABC. MacAfee brings experience from her role in strategic employee communications at Ontario Power Generation to her new role as President. She has been a member of IABC since 2000 and is entering her fourth year on the IABC/Toronto board.
“This year I’m excited about working with other volunteers to find new and innovative ways to engage members,” Says MacAfee. “While it’s impressive to have 1,700 members, the size and diversity of our membership brings an interesting challenge. We want to better understand what our members value and what we can do to get them more involved. That may mean going beyond our traditional events and offerings to reach people in a more dynamic way. I want members to think of IABC/Toronto as their connection to other members, to learning, and to career opportunities.”
Several other notable changes have been made the IABC/Toronto Board of Directors for the 2010/2011 board year. New faces included Katie O’Dell in the role of VP, Awards and Amanda Flude in the role of VP, Networking & Special Events.
IABC/Toronto Executive Board 2010/2011
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PresidentCarrie MacAfee |
In her fourth year on the IABC/Toronto board, Carrie is excited to serve as chapter president. She is enthused about energizing IABC/Toronto members and working with other volunteers to make the year a rewarding and fun experience. Carrie started volunteering with IABC/Toronto when she became a member in 2000 and has been involved ever since.
Carrie develops and delivers strategic employee communication at Ontario Power Generation. As an award-winning communicator with both an IABC/Toronto OVATION and IABC Gold Quill award, Carrie enjoys using her communication and project management skills to build understanding, discover new solutions and improve processes.
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Immediate Past PresidentBrent Carey, ABC |
Brent returns to the IABC/Toronto board for a sixth year (previously as president, EVP, association management, and two years in accreditation & standards). Having been an IABC member since 1993, Brent continues to try and give something back to the association that has served him so well in his career to date. He achieved his ABC designation in July 2004 and since then has been an active volunteer with the International Accreditation Council. He graduated from York University with an honours degree in Communications and English, and is also an accredited financial planner.
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Executive Vice PresidentTrell Huether |
Trell is serving his sixth year on the IABC/Toronto board. This year, he is serving as Executive Vice President. He has previously served as VP of Marketing Communications, Volunteer Services and Awards. Previous to coming onto the board, Trell has volunteered with IABC/Toronto in different roles since 1999. His work on the board has included numerous projects such as the “Be Heard” rebranding initiative, the redesign of the Volunteers’ Handbook, the Mentoring program and numerous Awards-related initiatives.
An experienced communications professional, Trell is currently an Account Director at Marshall Fenn Communications. Trell has worked on numerous projects for both private sector and government clients, but specializes in the technology, travel and entertainment fields. Trell currently serves as the daily national media contact for several of his agency’s clients.
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Vice President, Accreditation & StandardsBrigette Kocijancic, ABC |
Brigette returns to the IABC/Toronto board this year, having previously served in a dual role as the Board’s VP, Accreditation & Standards and VP, Membership in 2008. Since earning her accreditation in 2004, she has been an active volunteer assisting as awards judge, accreditation exam proctor and mentor. Brigette put her passion for helping others achieve communications excellence to work by running IABC/Toronto’s Accreditation College as Director in 2007.
Since joining IABC in 1995, Brigette has spent the last 15 years building and leading teams focused on corporate communications, public relations and public affairs within global banking and financial services. She is Head of Communications at RBC Dexia, responsible for overseeing an international team of internal and external communicators, and prior to that leading global internal communications at Scotiabank.
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Vice President, Advertising & SponsorshipCyrus Mavalwala, ABC |
Cyrus, an award-winning PR practitioner and speaker with more than 15 years of communications experience, is returning for his second year on the IABC/Toronto board. Working with early stage companies and industry leaders, Cyrus has traveled the U.S., Europe and Canada while on assignment.
He first experienced volunteering with IABC at the 1995 Toronto International Conference and enjoyed it so much that he later became a 500 Club Member. Cyrus has judged IABC’s local, national and international awards and has spoken at conventions including the IABC’s Leadership Institute and the IABC World Conference. He’s won awards including the International IABC Film Festival, IABC/Toronto OVATIONS Awards and the IABC/Toronto Independent Business Award.
Before founding Advantis Communications Inc. in the spring of 2002, Cyrus worked at two multi-national PR agencies as well as two national Canadian charitable organizations. At Advantis Communications, a lean public relations & marketing agency, Cyrus and his business partner head a team of senior communicators who shorten the sales cycle and increase revenues for companies across Canada and the U.S.
For more information on Cyrus please view his Linkedin profile at www.linkedin.com/in/cyrusmavalwala.
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Vice President, Association ManagementLinda Andross, ABC |
Linda is taking on a new role within the IABC/Toronto board this year as the Vice President, Association Management. After a fulfilling two-year stint as Vice President, Accreditation and Standards, she is looking forward to another interesting year on the board working with the various IABC members and partners. Actively involved with IABC/Toronto with both the awards programs and the Accreditation College, Linda also oversees APEX Public Relations, an award-winning, Canadian partner-managed agency.
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Vice President, AwardsKatie O’Dell |
Katie has been an active volunteer with IABC since joining in 2003. She is excited about participating on the IABC/Toronto Board this year, as VP Awards.
Her experience in the financial services industry includes proactive work in media relations, event management, corporate communications and brand strategies.
She also volunteers for Track 3 Ski Association where she teaches students with physical and mental disabilities to ski. Katie is a graduate of Mount Allison University and Humber College’s Public Relations Certificate Program.
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Vice President, FinanceNatasha Renaud, MBA, MS Mass Comm |
Natasha is starting her sixth year on the IABC/Toronto board. This will be her second year as VP Finance for the chapter. Her previous experience on the board includes VP Volunteers for two years and VP Networking and Special Events for another two years.
Natasha currently works at Grand & Toy as Director, Communications and Social Responsibility. She holds a Master’s degree in Mass Communications from Boston University and an MBA from McGill University. Her current role at G&T includes the management all the corporate communications initiatives and she is also responsible for the company’s corporate social responsibility strategy and programs.
Member of IABC for the past 13 years, she was an active member of the Montreal Chapter Board for two years, before moving to Toronto in 2003 where she turned to IABC/Toronto to meet communicators like herself and establish her professional and personal network. Becoming an active member of the board was just a natural step for her.
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Vice President, Marketing CommunicationsChristine Andrew, MBA |
This is Christine’s third year on IABC/Toronto’s board after having served as VP, Marketing Communications in 2009/2010, VP, Membership in 2008/2009 and Director of the Ethics in 2007.
Christine has a wide range of experience in marketing and communications. Her marketing experience includes strategic planning, customer and market research, product development and brand strategy. Christine’s communication background encompasses issues management and crisis communication, public relations and internal communication. She is currently Senior Marketing Manager at Shred-it.
Christine holds an MBA from Wilfrid Laurier University and has previous board experience as a Board Director for the Dovercourt Boys and Girls Club.
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Vice President, MembershipSharon Beattie |
Sharon Beattie has been an active member of IABC/Toronto for nine years, and has experienced first-hand, the strong value that IABC brings to its members. Since first joining as a student member, Sharon has gained considerable professional development, and built many fruitful relationships with other members, locally and internationally, through various volunteer roles. In most recent years, Sharon served as Director, Volunteer Services, and Director, Special Events before joining the board as Vice President, Membership in 2009. She is extremely excited to, once again, share the IABC/Toronto love with existing and new members alike, and be part of the team committed to providing programs and services for the Greater Toronto Chapter’s members.
Sharon is currently Communications Specialist at Grand & Toy where she handles business communications to support internal employee initiatives and external marketing programs and corporate strategies. Her professional background also includes marketing, public relations and member communications, with cross-sector experience in manufacturing, biotechnology and financial services.
Sharon is an honours graduate of both Humber College’s Public Relations program, and the University of Toronto’s Marketing certificate program.
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Vice President, Networking & Special EventsAmanda Flude |
Amanda joins us on the IABC/Toronto Board after actively volunteering with the chapter since becoming a member in 2006. Having served in various volunteer positions including Director, Networking and Special Events, Director, OVATION Awards Marketing, and Director, OVATION Awards Gala, Amanda is eager to apply her skills and experience during her term as Vice President, Networking & Special Events.
Currently working for The Ontario Power Authority as a Coordinator in Stakeholder Relations and Communications, Amanda has a strong background with the public sector in stakeholder affairs, communications and marketing initiatives.
Always an enthusiastic advocate for the association, Amanda is looking forward to working with her fellow Board members to provide her IABC/Toronto colleagues with the opportunities to get the most out of their membership and connect with other members.
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Vice President, Professional DevelopmentLouise Armstrong |
Louise Armstrong, an expert in consumer marketing, has managed national product launches and influencer campaigns for some of North America’s largest consumer goods companies. She has two decades of public relations experience including serving as public relations officer for Canada’s largest public school board and a speechwriter for the Ontario Government. Louise is a co-founder of Palette Public Relations and co-managed the agency for seven years.
Louise is passionate about the ethics, etiquette and protocol of the communications field and previously served as director of the ethics committee for the Toronto chapter of the IABC. She has also served as the VP of Networking and Special Events. She is a professional etiquette consultant and is certified by the Protocol School of Washington to teach corporate etiquette and international protocol. Louise’s views on ethics and etiquette can be found on her blog, A Call For Class. Louise graduated from Humber College in Toronto with an Honours Diploma in Public Relations.
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Vice President, Volunteer ServicesMarie Fitzpatrick-Hall, ABC, BAA |
Marie returns to the board as the VP of Volunteers Services for a second year following a very successful year. The volunteer services team doubled the number of members participating in the mentorship program, launched the very first mentor of the year recognition award and implemented a strategic process for placing volunteers with their preferred volunteer opportunity with a 91% approval rate. Under her direction, the IABC/Toronto mentorship program tools are now shared with IABC International and, on an on-going basis, with interested chapters in Canada.
Marie handles corporate marketing and promotions for the City of Mississauga, helping internal and external surpass their marcomm goals. With stints at the Canadian Press and Global TV, by 26, she was TV anchor/producer for a CTV News affiliate. She then worked for some of Toronto’s biggest brands, directing marketing and communications for leading companies.
Marie is an accredited business communicator, holds a Bachelor of Arts in Broadcast Journalism and a certificate in Public Relations from Ryerson University. She is a founding Director of Communications & Marketing for the Mississauga Wolverines Basketball Association, Vice President of Public Relations for Toastmasters and writes a business communications column for the Mississauga Board of Trade magazine.
IABC/Toronto looks forward another amazing year of advancing the ever changing communications profession in Toronto and surrounding areas.
“As communicators, I think we’ve always had to adapt quickly and keep up with the evolving needs of the people we’re communicating with,” says MacAfee. “In the current state of communications, we need to take it to the next level and prove that our communication is making a measurable difference.”
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About IABC/Toronto
With approximately 1,700 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 15,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world’s most effective communications practices.
Website http://toronto.iabc.com
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