IABC/Toronto MEDIA ADVISORY: Selling, Implementing and Measuring Social Media

Selling, Implementing and Measuring Social Media

PR Guru Cyrus Mavalwala Shows Communicators How to Make Social Media Work for Them

Toronto, November 15, 2010 – Blogs, online conversations, and social networking have exploded over the past couple of years, making social media expertise a must-have skill for today’s communicators. Opportunities for online engagement, promotion, and monetization are limitless, but when adopting social media, it is critical to demonstrate its business value.

In an exclusive breakfast seminar, Cyrus Mavalwala, ABC, Founding Partner of Advantis Communication and IABC/Toronto Board Member, draws on his experience as a communications expert to offer practical advice on integrating social media into communication programs and measuring success.

In this session, communicators will learn how to develop their sales pitch and a practical plan to integrate social media into external communications. They’ll also learn how to get approval to double their budget the next time around by tracking the right metrics with the right tools.

WHAT: IABC/Toronto Breakfast Seminar – Selling, Implementing & Measuring Social Media

SPEAKER: Cyrus Mavalwala, accredited and award-winning PR practitioner and speaker

WHEN: Wednesday, November 17, 2010, 8:30 to 10 a.m.. (Light refreshments will be provided.)

WHERE: Marriot Downtown Toronto Eaton Centre, 525 Bay Street, Toronto

FOR MORE EVENT INFORMATION AND TO REGISTER NOW:

http://toronto.iabc.com/iabc-events/2010/10/12/selling-implementing-measuring-social-media-breakfast-seminar/

About the Speaker:

Cyrus Mavalwala, ABC, is an accredited and award-winning PR practitioner and speaker who has been helping companies achieve their business objectives for 17 years. Experienced with early stage companies, not-for-profits and industry leaders, Cyrus has traveled the U.S., Europe and Canada on assignment. His wealth of experience lies in messaging and positioning, strategic communications planning, writing, media and analyst relations, media training, social media, multimedia, internal communications and tradeshow marketing.

This event is sponsored by:

MEDIA CONTACT:

Christine Andrew

VP, Marketing Communications

IABC/Toronto

416.535.2613

toronto-marketing@iabc.com

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About IABC/Toronto

With more than 1,700 members, IABC/Toronto is the largest IABC chapter in the world. The organization provides these members with multidisciplinary resources and a global network of more than 16,000 communicators, in 70 countries, working in diverse industries and disciplines to identify, share and apply the world’s most effective communications practices. For more information please visit http://toronto.iabc.com