Congrats to the 2020 OVATION Awards Champ!
Not-for-Profit Communication Department of the Year – RTO/ERO
For the last week of our Awards Month, we’re honouring our six Awards of Distinction champs. These teams represent the importance in collaborative communications practices in planning, and implementation of campaigns and programs. Everyone worked together, took a shot, and they scored a victory. Since we couldn’t celebrate together, we’re profiling their great communications work, the best way we can: through digital communications!
In our Not-for-Profit category, we’re honouring the champions of RTO/ERO.
Since 1968, RTO/ERO has provided excellent programs and services for teachers, school and board administrators, educational support staff and college and university faculty in retirement. RTO/ERO continues to provide service to members who range in age from 46 to over 109, which represents a voluntary membership of 80,000.
To reach and communicate with their members, RTO/ERO won the following #OVATION20 wins. We’ve included a few highlights and best practices on these championship campaigns:
– Internal Communication – Award of Excellence: RTO/ERO hosted a two-day workshop with 150 volunteer leaders from their membership to collaborate and learn how to improve communications with their members.
– Advertising and Brand Communication – Award of Excellence: RTO/ERO conducted an advertising audit in advance of implementing a new advertising strategy which improved the ROI of their advertising investment.
– Publications – Award of Merit: RTO/ERO uses their Liason Enewsletter bimonthly to communicate to its members and promote a culture that aligns to the vision and the purpose of the organization
To read more from our winning entries, stay tuned for the release of our 2020 winning entries book in the coming month. This booklet is FREE for all members or available for purchase to non-members.
Awards of Distinction are determined by adding points from awards won: three points per Award of Excellence and one per Award of Merit.