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POSTPONED: Build a Better Brand – How to define, develop and refine your brand to boost your business and profile

April 15 @ 6:30 pm - 9:00 pm

COVID-19 has forced IABC/Toronto’s Professional Independent Communicators (PIC) to postpone the session on defining, developing and refining your small business brand planned for April 15.

PIC will reschedule presenters Nathalie Noël, Strategy and Brand Coach, and Sharon Aschaiek, principal at Higher Ed Communications. Watch for updates in upcoming e-Lerts.

Your brand is one of your most valuable business assets. The right brand can open doors and opportunities, boosting your profile and positioning you as a leader in your specialty area.

As an independent, small business owner or freelancer, your brand can help you stand out from the crowd, establish your expertise and attract the type of clients you’re seeking.

Defining, developing and continually refining your brand is a strategic process. In this seminar, Nathalie Noël, Strategy and Brand Coach, will cover how to define your brand, drill down to your core strengths, and create/reshape your brand to support your objectives. Nathalie will be joined by Sharon Aschaiek, principal at Higher Ed Communications, who recently rebranded her consultancy with a focus on education, who will talk about the rebranding process and the results.

Through Nathalie’s expertise on the strategic process, and Sharon’s insights into the power of a successful rebrand, you’ll learn how to strengthen your brand and profile, with ideas you can easily act on.

This seminar counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications.


6:30 – 7 p.m.  Registration and networking

7 – 8 p.m.  Presentation

8 – 8:30 p.m.   Q&A

Registration fees:

$20: IABC member rate ($22.60 with HST)

$30: Non-member rate ($33.90 with HST)




April 15
6:30 pm - 9:00 pm
Event Category:


Central YMCA – Community Room
20 Grosvenor St.
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