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Building Your Business in An Ever-Changing PR World (live webcast)

February 15 @ 12:00 pm - 1:00 pm

Building Your Business in An Ever-Changing PR World
Determination, Collaboration and Flexibility are Key to Personal Business Success

When: Thursday, February 15, 2018; 12 to 1 p.m. EST
Who: Gini Dietrich, CEO of Arment Dietrich, Inc., author of Spin Sucks and member of the national advisory council Women in PR USA.
Where: Live online webinar (link to come)

Have you struggled to…

• Build your business in a changing environment?
• Persist through the highs and lows of your business?
• Lead your business with confidence?

Whether striking off on your own, or recalibrating through times of constant change, building an independent business involves surpassing many hurdles to run a successful operation. Helping to discuss these issues and offer constructive insights to excel is Gini Dietrich, chief executive officer at virtual PR firm Arment Dietrich, Inc., and chief blogger at Spin Sucks — one of North America’s preeminent marketing and public relations strategists. As a business and corporate leader, Gini Dietrich will provide a thoughtful and informative perspective on the important aspects of building your business in today’s competitive communications and PR space.

A leader in corporate public relations and digital communications management, Gini intimately understands the hard-fought victories and often devastating defeats when growing your independent business, both at the start and through social, economic and digital change. Gini’s invaluable insights will be useful to new and experienced communications and PR independents navigating our age of digital transformation and organizational change.

Webinar Schedule

• Login: 11:45 to 12:05 p.m. EST
• Welcome and speaker introduction: 12:05 to 12:10 p.m.
• Presentation: 12:10 to 12:50 p.m.
• Q&A: 12:50 to 1 p.m.

About our Speaker:

Gini Dietrich, chief executive officer at Arment Dietrich, Inc., and chief blogger at Spin Sucks, is one of North America’s preeminent marketing and public relations strategists. Gini is an industry thought leader who serves on the national advisory council for Women in PR USA, and is the co-author of Marketing In the Round. Gini also co-host Inside PR, a weekly podcast about communications and social media.

Registration Fees:

• $10: IABC/Toronto member rate ($11.30 with HST)
• $15: Non-member rate ($16.95 with HST)


February 15
12:00 pm - 1:00 pm
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IABC/Toronto Professional Independent Communicators