Loading Events

« All Events

  • This event has passed.

Evolving Your Communication Approach: An IABC World Headquarters Event

October 30, 2019 @ 2:00 pm - 5:00 pm

More and more companies, like Walmart, Starbucks and Hootsuite, are shifting from siloed, one-way information pushes to effective conversations and collaboration across their global and frontline teams.

According to recent studies, including a joint study between the Institute for Corporate Productivity (i4cp) and Rob Cross, Edward A. Madden Professor of Global Business at Babson College, companies that promote collaborative working are five times as likely to be high performing.

Effective collaboration can enable greater productivity, increase employee retention, improve communication and result in more satisfied customers.

Join Workplace by Facebook for a free, in-person summit to hear how companies like yours are applying key strategies for improving their approach to communication.

You’ll gain insights on how to:

  • Empower employees to work smarter and better together.
  • Connect cross-functional teams to create great customer experience.
  • Strengthen corporate culture and community.
  • Drive business efficiencies that impact the bottom line.


    Date: 30 October 2019
    Time: 2–5 p.m.
    Location: Workplace by Facebook offices

    661 University Avenue, Suite 1201, 12th Floor, Toronto, Ontario, M5G 1M1

    Conference Room: Maple Leaf Gardens



Presenter/Abby Guthkelch serves as the global communication solutions lead and communication industry expert for the Workplace by Facebook team. Her focus is on advising our customers on communication best practices, trends and thought leadership, as well as working closely with our engineering and product management teams specifically, with our comms customers in mind.

Prior to Workplace, Guthkelch has held a number of senior level comms and marketing roles both in-house and agency side—most recently as the global head of social media engagement at HSBC, and Ketchum’s U.K. head of digital. Guthkelch has over 15 years’ experience as a multi-industry, multi-channel content strategist and was ranked amongst the Top 25 marketing innovators in EMEA in 2017. Outside of work, she is an avid traveller and photographer; and will be heading to Japan in October to support her team—Ireland—at the Rugby World Cup.

Presenter / Carrie Basham Marshall is principal and CEO of Talk Social to Me, a boutique consulting firm that specializes in helping Communications leaders use social and collaboration tools for effective employee engagement. With over a decade of experience in this area, Carrie has helped hundreds of organizations prepare for, launch, and re-vamp their enterprise social platforms. Prior to starting Talk Social to Me, she was an original founder of Socialcast (acquired by VMware), leading sales, marketing and customer success programs for one of the earliest employee social networking tools on the market. Carrie holds a degree in English from UCLA and an MBA from UC Irvine. In her free time she enjoys running, hiking and being a soccer mom, and would love to connect with you on Twitter at @carrieyoung and on LinkedIn.


Contact IABC at conference@iabc.com with any questions about this event. 


October 30, 2019
2:00 pm - 5:00 pm


Workplace by Facebook offices
661 University Avenue, Suite 1201, 12th Floor
Toronto, Ontario M5G 1M1 Canada
+ Google Map