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Video marketing from A to Z: How to support your clients and promote your own expertise through video marketing

November 6, 2019 @ 6:30 pm - 9:00 pm

Stay relevant! Enhance your video marketing skills at PIC’s next PD event.

Wednesday, November 6, 6:30 to 9 p.m., Mattamy Athletic Centre, Blue & Gold room – 3rd floor, 50 Carlton St., Toronto

Featuring: Vanessa Holding, Partner/Executive Producer at Arc + Crown Media

Video is everywhere. From social media marketing to corporate learning, it stands out as today’s critical tool for communicators. But what’s the most intelligent way to use it with your clients? And how can you use it to promote your own services? In this seminar, “Video Marketing from A to Z,” Vanessa will explore the ways that video is an excellent medium to convey your core messaging. Grab your customers’ attention; distill complex topics for stakeholders; connect with your audience. Use video content for branding, employee engagement, or training and development. Walk away from this seminar with innovative ideas, strategies for sales, and best practices for getting the most out of your video content as an independent communicator. This one’s not to be missed!

This event counts towards professional development credits to maintain the IABC Communications Management Professionals (CMP) or Strategic Communications Management Professionals (SCMP) certification. Learn more about these certifications here.

Registration fees:

$20: IABC member rate

$30: IABC non-member rate



Mattamy Athletic Centre, Blue & Gold room – 3rd floor
50 Carlton St.
Toronto, Ontario Canada
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