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February 2023
SCC Presents: The journey of an award-winning communicator + the importance of DEI initiatives
Tuesday, February 28, 7 to 8:30 p.m. Featuring: Mubashira Nusrat Farooqi (she/her) This month the SCC will welcome our special guest, Mubashira Nusrat Farooqi. A celebrated and award-winning communicator, Mubashira will graciously share her insights with us as well as her passion for diversity, equity and inclusion (DEI) initiatives. As a successful and celebrated woman of colour, Mubashira’s professional and lived experience makes her a valuable specialist in the field. As the founding member of the SCC, we cannot be…
Find out more »March 2023
RECORDING – Next Generation Analytics: Get Ready to Rock Google Analytics 4!
Recorded on February 27, 2023 On July 1, Google will sunset its Universal Analytics (UA) and unify reporting and analysis across websites and apps. Known to be a powerful tool for insights, GA4 will help you make better data-driven decisions. There is lots to learn about how this change will impact your business. Everything will be built around users and events as opposed to sessions that we have been accustomed to. Jason Miller, Digital Marketing Manager at York University and…
Find out more »April 2023
State of the Sector: Recalibrating Internal Communications in 2023
Wednesday, April 5 | Noon to 1.p.m. via Zoom | FREE admission Join Chris Lee, Vice President of Communications at Gallagher, as he discusses some of this year’s emerging themes and how communication professionals can action these important takeaways. Three Session Takeaways: • Explore how communication influences culture and belonging – and impacts the way people feel about work • Find out how organizations are navigating uncertainty • Understand how the channel mix is changing to incorporate digital and technology…
Find out more »Media Monitoring: A proactive approach to reputation management
How a Proactive Approach Benefits Your Whole Enterprise Wednesday, April 19, Noon to 1 p.m. via Zoom Join IABC/Toronto and Mollee Jakubisin, Associate Director of Client Relations for Cision Global Insights, as we discuss the key role of media monitoring as an effective strategy to manage issues through early detection, rapid response and stakeholder alignment. Mollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization's priorities. In this webinar, we'll cover: • Why a proactive media monitoring…
Find out more »RECORDING – Media Monitoring: A proactive approach to reputation management
How a Proactive Approach Benefits Your Whole Enterprise Recorded on Wednesday, April 19 IABC/Toronto and Mollee Jakubisin, Associate Director of Client Relations for Cision Global Insights, discuss the key role of media monitoring as an effective strategy to manage issues through early detection, rapid response and stakeholder alignment. Mollee Jakubisin works with several Fortune 500 companies to maintain and create media monitoring practices that fit each organization’s priorities. In this webinar, we cover: • Why a proactive media monitoring program stands…
Find out more »May 2023
SCC Presents: The Corporate Communications Edition
Tuesday, May 23, 7 to 8:30 p.m. via Zoom Featuring: Chantelle Cabral, SCMPⓇ, Strategic Communications Consultant, CIBC Are you a student or early-career professional interested in corporate communications? This month, we are very excited to host the Executive Vice-President of IABC/Toronto, Chantelle Cabral. Cabral will share her experience switching from entertainment publicity to corporate communications. A former publicist to Bollywood’s biggest stars, Cabral is now leading various teams as a highly sought after strategic communications consultant at CIBC. As a…
Find out more »Postponed: Beyond “pinkwashing” to organizational change
This event has been postponed. Watch for details on a new date coming soon.
Find out more »June 2023
IABC World Conference 2023
Toronto, we’re welcoming the world to The 6ix for the #IABC23 World Conference! Are you joining us? The iconic IABC World Conference is back in Canada for the first time since 2019! This must-attend event is your opportunity to connect with communication professionals, marketers and PR pros from around the globe – right here in your own city. Learn from industry experts during exceptional sessions and leave this powerful event with knowledge that is career-elevating for you and for your…
Find out more »SCC Presents: The Non-Profit Communications Edition
Thursday, June 22, 7 to 8:30 p.m. Featuring: Jacqui DeBique, manager of communications and knowledge transfer, Pediatric Oncology Group of Ontario Are you a student or early career professional interested in joining the non-profit communications sector? Join us this month as we at the SCC will be hosting a very special guest speaker, Jacqui DeBique, from the esteemed organization, Pediatric Oncology Group of Ontario (POGO). With over 25+ years of experience in non-profit communications, DeBique currently works as the communications…
Find out more »September 2023
Power of AI-Driven Communications for Strategic Success
Tuesday, September 26, 12 to 1 p.m. ET, Zoom ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their…
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