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October 2023
RECORDING: Power of AI-Driven Communications for Strategic Success
Recorded on September 26, 2023 ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers, and will be…
Find out more »December 2023
Event Recording Bundles: Change/Crisis Communications, PIC, IDEA and Tech in Communications
Bundle # 1: Change/Crisis Communications Keep Calm & Respond: COVID-19 Lessons from Senior Communicators Strategic Planning: Gearing up for a Post Pandemic World The Changing Media Landscape Fees: • $15: IABC member rate ($16.95 with HST) • $30: Non-members ($33.90 with HST) ACCESS THE BUNDLE HERE Bundle # 2: Professional Independent Communicators The 5th P of Marketing - Pivot (or in this case, Pandemic Power Panel: Trends, Perspectives & Insights from Industry Leaders Enhancing your hiring strategy to attract next…
Find out more »February 2024
RECORDING – Becoming a Unicorn: how to make yourself a category of one
Recorded on January 30, 2024 A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. • Discover what makes you a one-of-a-kind • Get known and recognized as a specialist rather than a generalist • Learn how…
Find out more »March 2024
RECORDING: IABC/Toronto’s 2023 Communicator of the Year (COTY)
Celebrate Fennella Bruce: IABC/Toronto’s Communicator of the Year for 2023 Recorded on Friday, March 1 IABC/Toronto honours Fennella Bruce, veteran television producer and writer. Fennella is being recognized for demonstrating leadership and communications excellence through her ongoing work boosting the voices of Black professionals in the media. Giving Black professionals opportunities to share their stories and experience with a national audience is a powerful tool against anti-black racism in Canada. IABC/Toronto applauds her for her continuous impactful efforts in such…
Find out more »RECORDING: The art of business development: Proven strategies for indie communicators
Recorded on Tuesday, March 19, 2024 Business development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros share their tips and tricks for building, growing, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business, unlikely places to find new clients, how to find more of your dream clients, and ways you can build…
Find out more »April 2024
Benchmark breakdown: Decoding internal email metrics for impact
April 24, 2024, 12 to 1 p.m. ET Is email dead? We’re putting the rumours to rest. Email is the most effective channel within the workforce. But your success hinges on how well you navigate your internal communications. If you’re not actively gauging your performance against industry benchmarks, you may be missing out on substantial returns from your employees. Join us in this exclusive webinar with Helen Marukh and Daniel Niemi, where you’ll discover the latest industry benchmarks that will…
Find out more »May 2024
#FindYourPossible Career Expo x OVATION Awards Celebration
Join us on May 9 at Hart House – University of Toronto to upskill, network and celebrate. May 9, 2024 - 2:00 pm to 9:00 pm Location: The Great Hall - Hart House, 7 Hart House Circle - University of Toronto St. George The #FindYourPossible Career Advancement Expo precedes the OVATION Awards Celebration, offering a unique blend of networking and professional growth, catering to communicators at all career stages. It is an event that connects like-minded professionals, featuring inspirational and…
Find out more »IABC/Toronto’s Professional Independent Communicators presents: Pricing Secrets from the Pros, Part 2!
Tuesday, May 14, 4:30 to 6 p.m. ET, on Zoom Pricing is always a tricky question for independents. Last year’s PIC pricing panel surfaced many insights and ideas, and the group was eager to come back to the topic and dig deeper. On Tuesday, May 14, join panellists Trish Tervit and Alix Edmiston and moderator Catharine Heddle as we talk more about this important topic: • How to structure different types of work (recurring/retainer, hourly, flat-rate, value-based) • How to…
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