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October 2023
RECORDING: Power of AI-Driven Communications for Strategic Success
Recorded on September 26, 2023 ChatGPT has emerged as a game-changing technology for professional communications. The powerful and wildly popular generative artificial intelligence chatbot, and others like it, can be incredibly useful for helping communicators conceptualize, research, write and edit copy for their marketing and communication materials. Communicators who understand the strengths and limitations of large language model AI chatbots and how to effectively use them in their work will have a competitive edge over their peers, and will be…
Find out more »December 2023
Event Recording Bundles: Change/Crisis Communications, PIC, IDEA and Tech in Communications
Bundle # 1: Change/Crisis Communications Keep Calm & Respond: COVID-19 Lessons from Senior Communicators Strategic Planning: Gearing up for a Post Pandemic World The Changing Media Landscape Fees: • $15: IABC member rate ($16.95 with HST) • $30: Non-members ($33.90 with HST) ACCESS THE BUNDLE HERE Bundle # 2: Professional Independent Communicators The 5th P of Marketing - Pivot (or in this case, Pandemic Power Panel: Trends, Perspectives & Insights from Industry Leaders Enhancing your hiring strategy to attract next…
Find out more »February 2024
RECORDING – Becoming a Unicorn: how to make yourself a category of one
Recorded on January 30, 2024 A masterclass on positioning with brand and story coach Greg Monaco of Fearless Brands. Greg helps people tell magnetic stories so they can attract the work they love. Greg will reveal a simple template to help you turn yourself into a “category of one” so you can get known and recognized for something special. • Discover what makes you a one-of-a-kind • Get known and recognized as a specialist rather than a generalist • Learn how…
Find out more »March 2024
RECORDING: IABC/Toronto’s 2023 Communicator of the Year (COTY)
Celebrate Fennella Bruce: IABC/Toronto’s Communicator of the Year for 2023 Recorded on Friday, March 1 IABC/Toronto honours Fennella Bruce, veteran television producer and writer. Fennella is being recognized for demonstrating leadership and communications excellence through her ongoing work boosting the voices of Black professionals in the media. Giving Black professionals opportunities to share their stories and experience with a national audience is a powerful tool against anti-black racism in Canada. IABC/Toronto applauds her for her continuous impactful efforts in such…
Find out more »Time, Money, and Tech
Tuesday, March 19, 2024, 8:30 to 9:30 a.m. ET Every business battles these age-old foes—so how do we get better at overcoming them? Today’s research reveals a new entrant in the mix, capable of conquering these barriers: communicators. With their rising strategic influence over a business’ bottom line, communicators are key to reshaping work as we know it. Join us for an interactive breakfast with VP of Employee Experience & Communication, Chris Lee at Gallagher and Director of People &…
Find out more »PIC Presents – The art of business development: Proven strategies for indie communicators
Tuesday, March 19, 2024, 4:30 to 6 p.m. on Zoom Business development is an essential skill for any indie communicator – but it can be a daunting proposition! Join your fellow independents for this webinar where a panel of seasoned pros will share their tips and tricks for building, growing, and maintaining a thriving freelance communications practice. Learn how to get comfortable asking for more business, unlikely places to find new clients, how to find more of your dream clients,…
Find out more »How to build a memorable and engaging personal brand on LinkedIn
Wednesday, March 27, 12 to 1 p.m. ET on zoom Join Sabita Singh, President of Trivetta Consulting Inc. as she shares her tips for building a memorable and engaging personal brand on LinkedIn. An international IABC award winner, Sabita is known for writing all-star LinkedIn profiles that have led to improved visibility. With a client roster including Deloitte, PwC, Meridian Credit Union and Diabetes Canada over 250 profiles for leaders under her belt, Sabita provides coaching to her clients on…
Find out more »April 2024
PIC Presents: Portraits and Productivity
Tuesday, April 16, 2024 | 9 a.m. to 5 p.m. 88 Queen’s Quay West, Suite 3000 It’s a focus party! Join PIC for a day of co-working in a dedicated space at Cision Canada’s beautiful lakefront offices. Bring your computer and set up at a workstation for the day (or part of the day) as we enjoy the fellowship of working alongside one another to get things done. Private rooms will be available for calls/meetings and breaks. Morning snacks, coffee…
Find out more »Benchmark breakdown: Decoding internal email metrics for impact
April 24, 2024, 12 to 1 p.m. ET Is email dead? We’re putting the rumours to rest. Email is the most effective channel within the workforce. But your success hinges on how well you navigate your internal communications. If you’re not actively gauging your performance against industry benchmarks, you may be missing out on substantial returns from your employees. Join us in this exclusive webinar with Helen Marukh and Daniel Niemi, where you’ll discover the latest industry benchmarks that will…
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